B. Riley has raised its price target on Strategy (NASDAQ: MSTR), pointing to a rare convergence of macro timing, Bitcoin (BTC) price momentum, and its structural capital strength as of April 29.
In a note shared with clients, the Wall Street firm raised its price target for MSTR to $200 from $188 while maintaining a Buy rating, basing the upgrade on three key factors. First, B.Riley sees the recent crypto pullback as temporary and a tactical entry point for MSTR stock ahead of the Federal Reserve’s April rate decision. Furthermore, Strategy’s stock price is highly correlated with BTC’s price, so it trades at a premium when the flagship coin drops, offering investors an attractive entry point.
The firm stated that another major driver of raising the target for MSTR was net quarter-to-date Bitcoin price gains, which lifted the value of Strategy’s BTC treasury. Additionally, B.Riley cited strong momentum in the company’s preferred share issuance, including the STRC series with annual interest rates ranging from 8% to 11.5%, to buy more Bitcoin.
The latest upgrade follows another on April 15, when the firm’s analysts, led by Fedor Shabalin, increased MSTR targets by 7.4% to $188.
Strategy stock outlook
Strategy’s stock has posted notable gains in April amid renewed investor demand. Over the past 30 days, MSTR surged by more than 31%, trading around $160.04 at press time. This leaves MSTR with a roughly 25% gap to reach B.Riley’s set target of $200.

The notable MSTR gains follow the company’s renewed Bitcoin purchase in April, reflecting strong institutional demand. Since early April, Strategy has acquired 51,364 BTCs for nearly $3.8 billion, raising funds through its preferred shares.