OpenAI has released a new selection of videos created with its unreleased generative video tool, Sora. Unlike previous demonstrations, these videos were crafted by external artists and directors, offering a glimpse of Sora’s potential applications beyond OpenAI’s walls.
Showcasing a range of creative uses, from impressive visuals to artistic endeavors, these new artist-created videos further demonstrate Sora’s potential to revolutionize content creation.
However, the release hasn’t been without criticism, with an artificial intelligence (AI) ethics nonprofit accusing OpenAI of “artistwashing.”
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Adding to the buzz surrounding Sora, a Bloomberg report on March 22nd revealed that OpenAI is courting Hollywood.
Scheduled meetings with film studios and directors suggest the company’s aim is to establish partnerships within the entertainment industry and promote the integration of Sora into filmmaking.
“Air Head” by Shy Kids
Toronto-based multimedia production company Shy Kids is among the first to experiment with OpenAI’s unreleased AI video generation tool, Sora.
The trio behind Shy Kids – Walter Woodman, Sidney Leeder, and Patrick Cederberg, utilized Sora in the creation of a short film about a balloon man.
“Beyond our reality” by Don Allen Stevenson III
A creative video project by Don Allen III explores a fictional world filled with strange creatures. This “parallel universe” features animal mashups like the girafflamingo, alongside flying pigs, whalepuses, and even a fox crow.
The video also includes some humorous inventions like the bunny armadillo and the reptilianaroo, though it clarifies that regular horse flies are real creatures, not part of this imaginary world.
Native Foreign using Sora
Los Angeles creative agency Native Foreign, known for their Emmy-nominated work in branding, animation, and even AI, is leveraging Sora to bring their clients’ visions to life.
According to Nik Kleverov, co-founder, Sora empowers them to rapidly develop and test creative concepts, which cuts development costs. Kleverov, a self-described motion-oriented thinker, sees Sora as a platform that unlocks his ability to turn any idea into reality.
August Kamp, artist and musician
Musician and artist August Kamp sees immense potential in Sora. Kamp, previously limited by resource constraints, finds Sora allows them to fully express their creative vision.
The tool’s intuitive way of building and refining cinematic visuals unlocks entirely new avenues for artistic expression. Kamp is excited to explore the storytelling possibilities that tools like Sora will bring in the future.
Paul Trillo, director
Paul Trillo, a versatile artist, writer, and director, has received acclaim from prestigious publications such as Rolling Stone and The New Yorker. He’s also earned recognition with 19 Vimeo Staff Picks, awarded to exceptional short films on Vimeo.
Trillo is enthusiastic about using Sora because it allows him to be more creative without worrying about time, money, or other people’s opinions.
He’s already made two videos with Sora, showing how it can help with new ideas and trying out different things.
Titled “The Golden Record,” the second video explores the fate of the Voyager Golden Record, a collection of sounds and images launched into space in 1977 aboard Voyager 1 and 2 spacecraft.
The double-edged sword of AI in movies
In summary, AI offers an exciting future for movies: amazing visuals, cheaper production, and guaranteed successes.
But there’s a downside. AI might become too relied upon, with studios focusing on formulas instead of being original, resulting in films that lack warmth and creativity.
AI in film could be a revolution, or a recipe for soulless blockbusters.
