It’s 2024 and your smartphone is your (financial) best friend – let’s face it. You’re just a swipe or scroll away from your mobile banking apps, your digital investing services as well as crowdfunding, peer-to-peer lending, automated financial advice, and purchasing any virtual currency. But how did this all come about?
Well, over the past two centuries, rapid advancements in technology have transformed nearly every aspect of our lives. Unsurprisingly, the financial sector has not only kept pace with this technological revolution but has thrived, thanks to innovations like computers and automation. Following the 2008 Global Financial Crisis, the industry underwent a significant shift, embracing more stable and secure technologies to restore trust and mitigate risk. This response was crucial, as many historically robust institutions faced immense losses in both liquidity and credibility, prompting a reevaluation of traditional practices.
The traditional financial system was crumbling in its entirety. Notwithstanding, the financial ‘digital revolution’ was coming about.
The Digital Revolution
The ‘digital revolution’ came about following the financial crisis of course. At that point the world began looking for new opportunities and new ways of business.
New, fresh-faced businesses started sprouting taking advantage of the flood of information and communication technology. These developing start-ups rightfully threatened the existing outmoded system that was slow in adapting to the wants and needs of the evolving 21th century crowds.
The once ‘unconventional’ digital financial system now affords individuals the opportunity to work autonomously within the industry. “Financial Technology,” also abbreviated as “fintech” refers to a singular fusion of traditional financial services and modern information technology that sprung from creative thinking and a strived to change how individuals could approach personal and business finances, together with the radical concept of “inclusive finance”, which was developed by the United Nations with the specific aim to provide equal financial services accessibility for all individuals around the world.
UK Fintech Superstar Lanistar and its Leader Gurhan Kiziloz
Lanistar has been changing the way people interact with financial systems since its inception in the early days of 2020. The star-logoed company was founded as a fresh UK fintech start-up by self made millionaire Gurhan Kiziloz and a small group of brilliant individuals who had big dreams, big aspirations.
Lanistar is a unique platform that gives its users the ability to combine all of their different bank cards into a single account. It’s young, it’s fast, it’s secure, it’s growing, and it’s giving the established Revolut and NuBank a run for their money. Why? Because it is predicted that by spring 2025 Lanistar will reach a customer base of over 1 million users globally, therefore entering the 1 billion-value region. An incredible accomplishment in the current market economy for a fintech startup who has only just put out candles celebrating its third year’s in activity.
Gurhan Kiziloz, mastermind behind the project and former CEO, is delighted with the progress his company is making, together with the fresh expansion into the Brazilian markets, and of course, with all the steps the fintech is taking to reach a wider customer base – “Soon a Lanistar card will be tangible in everybody’s wallets, that’s our aim” he says. After two very rocky years and a media’s smear campaign against it, Lanistar is finally getting the attention it deserves, building an enviable reputation in the global financial services space.
How did Gurhan Kiziloz go himself and take Lanistar from bankruptcy to (near) billions? The answer is: great ideas. The main idea the now Dubai-based millionaire had was to foresee the future of influencer marketing and meld that with digital banking – an original idea that now has spread wide throughout the digital solutions market. Lanistar brought in its game micro-influencers, betting on their reach and the power of the growing social media trends, these names include Premier League footballers, fashion, and lifestyle influencers, and more.
A revolutionary idea for a revolutionary financial system, all driven by Gurhan’s unstoppable energy, generosity, big ambitions, and even bigger dreams of shared wealth and reliable economic connections formed the basis for the UK’s greatest “digital revolution.” Even though financial integration and inclusion for all people across the globe is not yet a general reality, startup companies like Lanistar are still leading the way forward, making banking accessible, shaping history in a much needed way.
