Alphabet (NASDAQ: GOOGL), Google’s parent company, is experiencing a notable price rally that has seen its equity hit a new record high.
As of press time, GOOGL stock was trading at $296, up almost 5% for the day. This comes after the stock reached a record high of around $303 in early trading on Wednesday. Overall, the stock has rallied 55% across 2025.
Why Google stock is rallying
Several catalysts are driving this momentum despite broader market volatility. Notably, the ongoing momentum follows investor reaction to the launch of the Gemini 3.0 AI model, positioning it as the company’s most advanced yet.
This release emphasizes immediate integration into revenue-generating products like Search, where AI Overviews now reach 2 billion monthly users, and the Gemini app, which has surpassed 650 million monthly users.
To this end, analysts highlighted this as a direct response to competitors like OpenAI’s ChatGPT, closing the gap in generative AI capabilities.
Wall Street bullish on GOOGL stock
At the same time, the stock has received notable analyst upgrades that are fueling the bullish momentum. For instance, on November 19, KeyBanc reiterated its ‘Overweight’ rating for Alphabet, maintaining a price target of $300. The firm emphasized the anticipated impact of the Gemini 3 launch and Alphabet’s growing strength in full-stack AI, which it views as key drivers of both competitive and financial upside.
Meanwhile, Loop Capital upgraded Alphabet to ‘Buy,’ raising its price target to $320. Analysts at Loop see significant upside potential driven by growth in AI-led search, the expansion of the Gemini platform, and a potential re-rating of Google Cloud and Alphabet’s core earnings per share (EPS) multiple.
Meanwhile, Alphabet’s stock has also rallied in the wake of recent developments moving the company forward. For instance, investor interest in the company surged after it emerged that Berkshire Hathaway (NYSE: BRK.B), Warren Buffett’s firm, disclosed a $4.9 billion stake in Alphabet on November 17, validating its AI exposure via Google Cloud and Gemini.
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