Head of Zoom (NASDAQ: ZM) for the APAC region Ricky Kapur has said consumers continue to record interest in the video conferencing platform even in the post-pandemic era.
Speaking during an interview on CNBC, Kapur noted that the interest is highlighted by the company’s revenues and introduction of new products like the Zoom phone.
According to Kapur, as the economy continues to reopen, more consumers are still leveraging the platform’s diversified product offering. Notably, during the pandemic, Zoom was among the standout tech products that helped people connect amid the lockdown.
“So if you look at actual customers, take our post-pandemic, that’s showing some very strong outcomes. And I think that’s what we see in our relevance. We’ve introduced new products and one in particular, zoom phone, that’s growing at triple digits as people move out of home into a hybrid setting, and they’re looking for mobility and frictionless communications. The numbers tell us that customers are still investing and continuing to invest in Zoom,” said Kapur.
Kapur further stressed that Zoom is not only synonymous with the conferencing feature, but the company continues to expand services from its primary product. He noted that the company is building an ecosystem incorporating other aspects such as collaboration, cloud telephony, and third-party applications into Zoom.
Responding to Zoom criticism
In recent months, Zoom has managed to react to the criticism of over-focusing on a single product by introducing additional functionalities such as Zoom phone, Zoom Whiteboard, Video engagement center, among others.
As part of diversification, Zoom launched the latest product dubbed the Zoom Partner Demand Center that seeks to offer partners the tools they need to succeed, like resources to help users upskill their existing team.
According to the company, some resources include online marketing support, training, and access to marketing concierge services.