Americans remain the biggest spenders on OnlyFans, shelling out nearly $2.64 billion on the platform in 2025.
Using year-to-date revenue (334 days in 2025) Finbold research calculated OnlyFans’ average earnings in the United States on a daily, hourly, and per-second basis, based on figures published by OnlyGuider on November 30, 2025.
The resulting figures show that, on average, U.S. citizens collectively spent around $237 million per month, $55 million per week, and $7.9 million every single day on the London-based content subscription platform. Breaking it down further, that equates to about $329,000 per hour, $5,483 per minute, or roughly $91 per second.
The analysis also highlights spending growth. U.S. totals are up 1.95% from 2024, when Americans spent $2.58 billion. For comparison, the United Kingdom ranks second in total spending at $531 million, nearly five times lower than the U.S.
How much Americans spent on OnlyFans per capita
On average, nationwide, 10,000 Americans spent $77,334 on OnlyFans, meaning the average person spent about $7.73 on the platform. The number earns them the second-place award in the North and South America region, surpassed only by Canadians and their $88,711.
Atlanta, Orlando, and Miami were home to the biggest spenders, being dense urban centers where digital consumption rates are “culturally aligned” with the creator economy.
The capital of Georgia, which ranks first worldwide, splurged $525,475 per 10,000 inhabitants, while the two Florida cities dished out $466,430 and $374,921 per 10,000 residents, respectively.
Washington, D.C., saw the biggest drop in spending (6.64%), which fell to $352,885 from $377,998 recorded in 2024. Conversely, Las Vegas saw the biggest growth narrative (6.23%), its contribution to the platform rising from $243,434 to $258,607 in the same period.
United States not the fastest-growing OnlyFans market
Despite the statistics, the U.S. is no longer the fastest-growing OnlyFans market.
Namely, domestic spending rates have gone up just 1.95% year-over-year, more than two times slower than Canada’s 5.17% and far beyond the 19.12% reported by Mexico.
Nonetheless, the sheer volume has been enough to ensure the country remains the cornerstone of the website’s economy, with Atlanta, Orlando, and Miami acting as “world-leading outliers” according to OnlyGuider CEO Sam Pierce’s comments reported by ZeroHedge.
Featured image via Shutterstock
