How to Buy OnlyFans Stock [2024] | IPO & Valuation

Summary: You can’t buy OnlyFans stock, as it’s a privately held company. However, if you wish to invest in the adult entertainment industry, you can consider alternative options that are available on reputable broker platforms like eToro.

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What is OnlyFans?

OnlyFans IPO: Is OnlyFans a publicly traded company?

Unfortunately, for all looking to invest in OnlyFans, the company still hasn’t gone public, with the CEO commenting that it is “not on the roadmap right now” in October 2023. This means that its shares aren’t available for investing, as the ownership remains limited to the Ukrainian-American businessman, Leonid Radvinsky.

What is the valuation of OnlyFans?

As of the 2022 fiscal year, OnlyFans reported a net revenue of $1.09 billion. While this figure provides insight into the company’s financial performance, the overall valuation of OnlyFans also depends on additional factors such as profit margins, growth prospects, market position, and investor sentiment. Being a private company, OnlyFans does not publicly disclose its valuation. Typically, valuation would be estimated by financial analysts who consider these factors along with revenue. However, without public access to comprehensive financial details, an accurate valuation would require more in-depth financial analysis.

How to buy OnlyFans stock: Three alternatives

It’s currently impossible to invest in OnlyFans directly, as it isn’t a public company. But this doesn’t mean that you can’t venture into adult entertainment investing. You can look up OnlyFans alternatives—be it adult websites, novelty manufacturers, or social media platforms—and put your money into them and potentially make a profit. So, let’s take a look at the process, step-by-step.

Step 1: Research and choose an OnlyFans stock alternative

The first step to investing in an OnlyFans stock alternative is to research the market and identify companies with healthy growth prospects that are publicly traded and share the same niche. These could be many, including:

• Adult entertainment companies: Publicly traded companies that operate in the adult entertainment industry, engaging in production, distribution, or marketing;

• Adult novelty manufacturers: Companies that produce adult toys, lingerie, or other adult novelty items could also be potential investment opportunities;

• Streaming platforms: You can look for streaming platforms that specialize in adult content and offer subscription-based services or pay-per-view options;

• Tech companies: Explore investments in technology companies that develop software, applications, or platforms related to the adult entertainment industry. This can include platforms for content sharing, adult dating apps, or innovative technologies catering to the specific needs of the adult market;

• Adult entertainment mutual funds: You can also look up mutual funds investments from multiple individuals to create a diversified portfolio of adult-related assets.

Our top 3 OnlyFans stock alternative picks

Before anything, we should point out that the adult entertainment industry is complex, and the availability of publicly traded companies may vary over time. Having said that, our top 3 picks from this niche are:

• Reckitt Benckiser Group plc (RKT.L): A renowned British multinational consumer goods corporation that owns Durex, a highly esteemed brand globally acknowledged for its condoms and personal lubricants. In addition to commanding a significant share of the worldwide condom market, Durex also manufactures a range of intimate lifestyle products, including sex toys;

• Hanesbrands Inc. (HBI): A prominent player in the innerwear and activewear industry across the Americas, Australia, Europe, and Asia, that boasts ownership of multiple brands specializing in the production and sale of men’s underwear, women’s panties, and intimate apparel;

• Victoria’s Secret & Co. (VSCO): The world’s largest retailer specializing in intimates and a well-known household name, renowned for its distinctive underwear, prestigious fragrances and body care products, and fashion-inspired lingerie.

Step 2: Set up a brokerage account

To invest in OnlyFans alternatives, you’ll need a brokerage account. Our go-to brokerage for investing in adult entertainment stocks is eToro, a regulated and renowned platform hosting 30+ million accounts that provides solid features such as:

• Commission-free stock trading; 
• 2,000+ stocks from 17 exchanges;
• Fractional shares available;
• User-friendly platform.

Highly Rated Stock Trading & Investing Platform

• Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

• 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

• Copy top-performing traders in real time, automatically.

• eToro USA is registered with FINRA for securities trading.

30+ million Users

Get Started

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

When choosing a brokerage to buy OnlyFans stock alternatives, you should consider factors such as:

• Reputation and reliability: Assess their track record, regulatory compliance, and reputation through reviews and recommendations from trusted sources;

• Fees and commissions: Compare fees, including commissions, account maintenance charges, and any additional costs for research or data services;

• Range of offerings: Ensure the broker provides access to the relevant stock exchanges where your desired stocks are listed. Also, consider if they offer other investment products like mutual funds, ETFs, or options;

• Trading platform and tools: Evaluate the broker’s trading platform, including real-time quotes, charting tools, order types, and mobile accessibility;

• Customer support: Look for brokers with responsive customer support channels, such as phone, email, or live chat;

• Security: Verify that the broker employs measures to protect your personal and financial information, and confirm their authorization from regulatory bodies.

Step 3: Fund your account

Once you have successfully registered your account, the next step is to transfer funds to have available capital for investing. This typically involves linking your bank account or another preferred payment method to your newly created brokerage account and initiating the transfer process.

Step 4: Place a trade and buy an OnlyFans stock alternative

After funding your account, you can execute a trade to acquire shares of your desired public company like this:

• While using the broker platform of your choice, search for the company’s ticker stock symbol (e.g., VSCO for Victoria’s Secret);

• Enter the number of shares you wish to purchase;

• Specify the order type (e.g., market order or limit order), review the details carefully, and finally submit the trade for processing.

Step 5: Monitor and manage your investment

After buying the company’s stock, you should continue monitoring your investment. This means staying informed about its performance, industry trends, and staying updated on any relevant news or events that could potentially impact the stock price.

Pros and cons of investing in the adult entertainment industry

Investing in the adult entertainment industry, like any other business sector, comes with its own set of pros and cons. It’s important to consider the potential risks and rewards before making any investment decisions. Here are some of the pros and cons of investing in the adult entertainment industry:

Pros

• Profit potential: The adult entertainment industry can be highly profitable due to the demand for its products and services. It’s a multi-billion-dollar industry, and successful companies can generate significant revenue;
• Steady demand: There is a consistent demand for adult entertainment, which may not be as affected by economic downturns as other industries. People often seek entertainment regardless of economic conditions;
• High margins: Some segments of the industry, such as online adult content, can have high profit margins, as the cost of production and distribution can be relatively low;
• Niche markets: There are various niche markets within the adult entertainment industry, allowing investors to target specific demographics and preferences;
• Innovation and technology: The industry has been at the forefront of technological innovation, particularly in the online space, which can present investment opportunities.

Cons

• Legal and regulatory challenges: The adult entertainment industry is subject to a wide range of regulations, and these laws can be complex and vary by location. Legal challenges and changing regulations can pose risks to investors;
• Reputational risk: Investing in adult entertainment can carry a stigma, which may affect your personal or business reputation. It could impact future opportunities or partnerships in other industries;
• Competition and saturation: The industry is highly competitive, with many established players. It can be difficult for new entrants to gain a foothold, and market saturation is a concern in some segments;
• Rapid technological change: While technological innovation can be a pro, it can also be a con. The adult entertainment industry is subject to rapid changes in technology and consumer preferences, which can lead to obsolescence of existing business models;
• Market volatility: The industry can be subject to fluctuations in demand and consumer spending, which can impact the financial stability of businesses within the sector.

Why invest in OnlyFans stock?

Investing in OnlyFans, though not currently possible for individual investors as it’s a private company, presents an interesting case given its unique position in the social media landscape. Here’s why it could be attractive if it were available for investment:

• Impressive revenue and profit: OnlyFans reported significant financial success with a net revenue of $1.09 billion and profits amounting to $525 million in the 2022 fiscal year;
• Celebrity involvement: The platform’s profitability and popularity have been bolstered by involvement of major celebrities like Cardi B and Bella Thorne. Their involvement has not only increased user engagement but also brought considerable media attention, enhancing OnlyFans’ market presence;
• Strong market niche: Despite being smaller compared to other social media giants, OnlyFans has carved out a lucrative niche in content creation, offering a unique business model that directly benefits creators through subscriptions;
• Growing user base and community engagement: The increasing number of users and content creators on OnlyFans suggests a strong, engaged community, which is a vital aspect of the platform’s business model and continued revenue growth.

Common mistakes to avoid when buying OnlyFans stock

When investing, it’s crucial to be aware of common mistakes and avoid them to make informed investment decisions. So, here’s what to keep in mind:

• Lack of research on the company and industry;
• Not setting clear financial goals;
• Overlooking industry-specific risks;
• Attempting to time the market;
• Neglecting portfolio diversification;
• Ignoring the importance of a long-term perspective.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy OnlyFans stock

Highly Rated Stock Trading & Investing Platform

• Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

• 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

• Copy top-performing traders in real time, automatically.

• eToro USA is registered with FINRA for securities trading.

30+ million Users

Get Started

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.