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Analysts revise Amazon stock price target ahead of Q2 earnings 

Analysts revise Amazon stock price target ahead of Q2 earnings
Aneena Alex

As second-quarter earnings approach, technology investors are on edge, with a particular focus on the big tech giant Amazon (NASDAQ: AMZN). 

Scheduled to report its financial results on August 1, 2024, Amazon has seen its stock price targets revised upwards by several analysts, reflecting optimism about its growth prospects and operational efficiency.

Currently, Amazon’s stock is priced at $188.31, showing a 24-hour gain of over 3% and a 6-month gain of over 20%. This impressive performance highlights investor confidence in Amazon’s strategic direction and operational improvements under CEO Andy Jassy.

AMZN stock YTD price chart. Source: Finbold

Key growth drivers

Amazon’s success in 2024 has been fueled by several key factors. Notably, advancements in artificial intelligence (AI) and a strategic focus on higher-margin services have been pivotal. 

Under Jassy’s leadership, Amazon has shifted from first-party retail sales to cloud computing and advertising, significantly improving operating margins. For instance, in Q1 2024, AWS’s operating margin increased from 24% to 37.6%.

Additionally, Amazon’s focus on cost reduction, operational streamlining, and fulfillment network restructuring has yielded positive results. 

The company reported a 56% annual EPS growth in Q1 2024, beating expectations for EPS by 18.6% and revenues by $764 million. This robust performance has set high expectations for the upcoming Q2 earnings.

In other recent developments, Amazon’s Prime Day event set a new record with $14.2 billion in online sales, marking an 11% increase from last year. The surge was driven primarily by back-to-school purchases, which saw a 216% increase compared to daily sales in June 2024.

Analyst targets and market expectations

Given Amazon’s strong performance, several notable analysts have updated their projections. 

Truist Securities increased its price target from $220 to $230, maintaining a buy rating. This optimism is based on strong North American sales data, positive checks on Amazon’s advertising business, and anticipated growth in AWS. 

The firm expects Amazon to continue capturing a larger share of the global e-commerce market despite a weakening consumer environment.

Similarly, Bernstein reiterated its buy rating and raised its price target from $210 to $215. The firm foresees further operating income and free cash flow growth in 2024, driven by Amazon’s ability to manage discretionary projects efficiently and capitalize on advertising revenue.

Loop Capital also maintained a buy rating with a $225 price target, emphasizing the potential growth of Amazon’s advertising business, which could reach $150 billion in revenue by the end of the decade. 

The firm highlights Amazon’s access to unparalleled shopper data as a significant advantage in the advertising ecosystem.

In the meantime, financial services firm Needham also increased its price target for Amazon shares from $205 to $210, maintaining a buy rating. 

This positive outlook is largely attributed to the potential benefits from Amazon’s Generative AI initiatives and the significant value of Twitch, Amazon’s live streaming platform, estimated at $46 billion.

Key areas for investor focus

As investors prepare for Amazon’s Q2 earnings report, several key areas will be under scrutiny. 

AWS’s performance remains a critical focus, given its consistent growth and significant capital expenditures aimed at meeting the demand for generative AI within cloud computing. In Q1 alone, Amazon spent $14 billion on CapEx, indicating robust demand.

Moreover, Amazon’s advertising revenue, which saw a 24% year-over-year increase in Q1, and the efficiency of its Prime deliveries will be closely watched. 

Last quarter, Amazon guided operating income to be between $10 billion and $14 billion, up from $7.7 billion a year ago, signaling a positive outlook for Q2.

As Amazon prepares to announce its Q2 earnings, analysts remain bullish, raising their price targets in anticipation of continued growth. Investors should keep an eye on these key growth drivers and market responses following the earnings report.

This combination of strategic initiatives and solid financial performance suggests a promising future for Amazon in the coming quarters.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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