On November 27, 2023, Animoca Brands revealed the sell-out of Season 2 of Publisher non-fungible tokens (NFT).
Developed by TinyTap, Animoca Brands’ subsidiary and a prominent edtech platform for educational games, and conducted through Open Campus, a community-driven Web3 education protocol, the Season 2 sale involved 720 Publisher NFTs, yielding 538,560 EDU tokens (equivalent to about $333,907 at the time of sale), according to the latest information shared with Finbold.
This initiative generated immediate and continuous revenue for the 168 educators on the TinyTap platform who collaborated on creating the publisher NFTs.
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TinyTap introduces Publisher NFTs as an innovative educational concept to enhance content creators’ and publishers’ empowerment, recognition, and motivation.
Utilizing Publisher NFT
Utilizing TinyTap’s code-free Web2 platform, educators can easily create and share interactive educational content, earning a revenue share when learners use their content.
Publisher NFTs embody co-publishing rights for specific educational content on the TinyTap platform, where the content already generates revenue before being associated with an NFT.
Yat Siu, the co-founder and chairman of Animoca Brands, said:
“The Season 2 Publisher NFTs sale by Open Campus and TinyTap marks a pivotal moment in the march of educational content toward becoming a new asset class. This success underscores the immense potential of digital property rights to unlock new earning opportunities for educators in the digital age.”
Yogev Shelly, the CEO of TinyTap, stated:
“This milestone is not just about providing better earning opportunities for educators; it’s about building a future in which communities play a pivotal role in shaping curricula and empowering teachers and content creators to pave a path toward true educational autonomy.”
Proceeds for NFT sales
What’s more, Publisher NFTs grant creators of educational content digital property rights, offering newfound autonomy and earning opportunities. Each creator receives 50% of the net proceeds from the initial NFT sale and a 10% ongoing share of the revenue generated by the co-published content. Additionally, creators receive a 5% royalty from the secondary sale of their NFTs, facilitated by Open Campus on behalf of Season 2 creators.
As co-publishers of the linked content, NFT holders receive up to 80% of the revenue share when promoting and marketing the associated content. This collaborative approach allows creators to concentrate on content creation while TinyTap and NFT holders distribute and promote the content with incentives.
Moreover, Publisher NFT holders can market and sell their assets independently to customers outside the TinyTap platform.