Skip to content

Apple stock in trouble as smartphone share fell

Apple stock

Apple (NASDAQ: AAPL) stock price lost more than 5% of the value after a staggering 11% year over year drop in iPhone smartphone shipments for the September quarter. Samsung has replaced Huawei from the top spot amid the US ban. Apple stood at fourth place, with an 11.8% market share, according IDC data.

Shares of the largest tech company have been struggling over the last few weeks. The latest IDC survey and September quarter results added to investors’ concerns. The company has missed the iPhone revenue consensus estimate by a wide margin for the September quarter. Apple stock is currently trading around $108.

AAPL Apple Inc. daily Stock Chart
Apple stock performance. Finviz chart

Slowing iPhone sales impacted Apple stock performance

The sharp share price selloff is mostly blamed on slowing iPhone sales. iPhone revenue came in at $26.4 billion in the latest quarter compared to $33 billion in the year-ago period. The market analysts were expecting iPhone revenue in the range of $27.73 billion.

The company blames the delay in iPhone 12 launch and slow demand from China for the massive decline in iPhone sales.

“We had new iPhones in China a year ago, this year we didn’t. We’ll be growing in China in the December quarter,” CFO Luca Maestri said.

The company has recently launched 5G supported iPhone 12, but the market reports are suggesting that sales are likely to remain lower than expectations. This is because of pandemic and low purchasing power. Piper Sandler’s survey hinted that only 10% of respondents plan to buy a new iPhone.   

Record services and mac revenue offset lower iPhone sales

Its September quarter revenue jumped 1% from the past year period because of strong revenue growth from services and mac business segments.

Its services revenue hit a record $14.5 billion mark while mac revenue came in at $9 billion. iPad revenue of $6.8 billion and wearables, home, and accessories revenue of $7.9 billion also increased from the past year period.

Best Crypto Exchange for Intermediate Traders and Investors

  • Invest in cryptocurrencies and 3,000+ other assets including stocks and precious metals.

  • 0% commission on stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

Read Next:

Finance Digest

By subscribing you agree with Finbold T&C’s & Privacy Policy

Related posts

Sign Up

or

By submitting my information, I agree to the Privacy Policy and Terms of Service.

Already have an account? Sign In

Services

Disclaimer: The information on this website is for general informational and educational purposes only and does not constitute financial, legal, tax, or investment advice. This site does not make any financial promotions, and all content is strictly informational. By using this site, you agree to our full disclaimer and terms of use. For more information, please read our complete Global Disclaimer.