Excitement is brewing as Barbie, the iconic doll loved by millions worldwide, makes her way to the big screen this week.
With the highly anticipated movie release, not only the movie’s creators and production house stand to gain, but also Mattel (NASDAQ: MAT), the renowned toy manufacturer responsible for bringing Barbie into the hands of children for decades.
Indeed, Mattel has already benefited from the hype surrounding Barbie’s release, at least in terms of stock market price performance.
Shares of the toymaker have experienced a notable ascent, surging nearly 20% over the past month amid the company’s promotional and marketing campaign to raise the excitement about Barbie.
Mattel stock price analysis
At the time of publication on July 17, Mattel’s stock was standing at $21.44, after closing down 1.7% on July 14.
Over the past 5 days, the company’s stock rose around 2.5%, while its monthly gains stand strong at more than 18%.
However, it is important to note that these are the gains that MAT witnessed before the film was even released. Having said that, a potential fresh rally in the toymaker’s shares should not come as a surprising sight, particularly if everyone’s favorite doll wins the hearts of filmgoers at its July 21 big screen debut.
How can Mattel’s stock benefit from the Barbie movie?
Particularly, Mattel’s stock looks well-positioned to capitalize on the mounting interest in the Barbie movie, which could ultimately have a direct positive impact on the company’s sales.
Antique specialist Dr. Lori told Business Insider that she estimates a 25% increase in Barbie dolls’ value in the build-up to the movie’s release, and immediately afterward. Barbie dolls have been Mattel’s top-selling product over the past month, which has likely contributed to its latest share price jump.
The Barbie movie, produced by Warner Bros and starring Margot Robbie and Ryan Gosling, represents the first in a series of films that are part of Mattel Cinematic Universe, focused on the company’s toys lineup.
In addition, the initiative marks Mattel’s efforts to make the intellectual property (IP) of its products increasingly tangibly valuable. Thus, it could give MAT shares and investors a much-needed sentiment boost.
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