Bitget Wallet, one of the leading non-custodial crypto wallets, has announced a full rebrand, shifting from a mere storage and trading tool to a comprehensive crypto platform, as per the news shared with Finbold on Wednesday, May 21.
With the rebrand, Bitget Wallet hopes to make crypto simpler, more intuitive, and accessible not just to its existing 80 million users but also to all the newcomers as well.
To celebrate, Bitget Wallet is rolling out over $1 million in community rewards, partnering with key ecosystem projects, and promoting onboarding through gamified campaigns.
Bitget Wallet rebrand
As part of the rebrand, Bitget Wallet will get a new logo and a redesigned user interface to accommodate users of all experience levels.
More notable, however, are the more strategic changes, as the wallet now has four key functions: Trade, Earn, Pay, and Discover.
These functions let users explore new tokens, tap into passive income opportunities, and make crypto payments across 130+ blockchains.
The Crypto for Everyone Movement
In the past year, Bitget Wallet’s overall user base went up by 300% thanks to the platform’s expansions in emerging regions like Africa (+959%), the Middle East (+350%), and Europe (+367%), where people rely on crypto to handle inflation, economic instability, and a lack of traditional banking infrastructure.
The wallet was also among the first to allow in-app shopping with crypto cards, QR codes, and direct token purchases, supporting payments across over 300 major brands, including Amazon, Google Play, Shopee, and more.
Responsible for the rapid growth is the platform’s Crypto for Everyone approach, which remains the foundation of the new rebrand and the extended global initiative called the Crypto for Everyone Movement.
New safeguards like real-time risk monitoring and transaction screening are also implemented to help users avoid the most common trading mistakes.
Looking ahead, Bitget Wallet has also announced a so-called Simple Mode aimed at crypto newcomers, offering a stripped-down version of the app in support regions.
Moreover, the platform plans to support tokenized real-world assets (RWAs), like stocks and gold.
