Bybit, the world’s second-largest cryptocurrency exchange by trading volume, put digital finance center stage at Tomorrowland Brasil 2025, which took place on October 10-12, through its headline activation, “Portal to the Future by Bybit”.
As the exclusive payment partner for Tomorrowland Brasil 2025 and 2026, Bybit’s goal was to demonstrate how cryptocurrency can easily be used in real-world settings.
Day 1 at Tomorrowland Brasil showed how music and crypto move together.
— Bybit (@Bybit_Official) October 11, 2025
See you today at the Bybit Station. 🎶💫 pic.twitter.com/8omAnNZm97
Crypto meets culture in Brazil
Using the Bybit Card, which offered 20% cashback on festival purchases, more than 45,000 attendees experienced fast, borderless transactions over the three-day festival. Additionally, thousands of bindable cards were distributed on-site, allowing festival-goers to make instant payments for travel, food, and merchandise.
Attendees were also able to register at Bybit kiosks to claim exclusive Tomorrowland x Bybit merchandise, including limited-edition fans, bags, and power banks.
“Tomorrowland Brasil was all about breaking the crypto bubble and connecting with Web2 users, showing them that crypto is already part of everyday life,” said Sophie Chen, Head of Marketing at Bybit. “We offered Bybit Card activations with cashback on purchases made at the merch store and on food and beverages, which was the perfect way to demonstrate how seamless it is to use crypto in the real world — even at such an incredible music event. We also created an exclusive two-story, club-like stand for Bybit users, onboarded new members right on-site, and shared incredible energy together. It was, without a doubt, our most engaging activation so far and a perfect example of Bybit’s mission to be the Crypto Ark.”
The “Portal to the Future” stage hosted top DJs alongside Brazilian creators, including Léo Picon and Gabi Lopes, reflecting Bybit’s strong local presence and commitment to the region.
Bybit’s partnership with Tomorrowland, the world’s largest electronic music festival brand, offers a glimpse into the exchange’s broader goal of bridging digital finance and global culture and to make crypto more practical, social, and accessible.
Featured image via Shutterstock.
