Amazon (NASDAQ: AMZN) continues to draw strong backing from analysts as price targets move higher for 2026.
AMZN stock closed the final bell on Thursday, October 23 trading at $221.09 with a market capitalization of $2.36 trillion, supported by solid fundamentals including revenue growth of nearly 11% over the past year.
On October 23, Stifel analyst Mark Kelley raised his price target on Amazon to $269 from $260 while maintaining a Buy rating. Kelley pointed to management’s commentary that average selling prices did not materially rise in the second quarter of 2025 and likely held steady in the third quarter as well, suggesting a stable consumer spending environment.
Stifel kept most of its estimates unchanged but made slight upward adjustments to reflect Fulfillment by Amazon rate card changes expected during the holiday season, particularly in Third-Party Seller Services. The firm also highlighted the expansion of Same-Day grocery delivery for Prime members as a potential driver of upside in 2026, though it cautioned that Prime users have not historically taken full advantage of all membership benefits, which may temper expectations in the near term.
A day earlier, on October 22, Benchmark’s Daniel Kurnos reiterated his Buy rating and a $260 target, underscoring his confidence in Amazon’s long-term trajectory despite challenges anticipated in the second half of the year.
Wall Street predicts Amazon stock price target
Consensus across Wall Street remains strongly positive. Data compiled by TipRanks shows that over the past three months, 41 analysts have issued price targets on Amazon with an average 12-month forecast of $269.03, implying an upside of more than 21% from current levels.
The highest forecast stands at $300 while the lowest comes in at $230. Strikingly, all 41 analysts covering the stock currently rate it a Buy, with no Holds or Sells.
The average target suggests investors can expect a steady re-rating higher over the coming year, supported by resilient ASPs, incremental gains from Third-Party Services, and the longer-term promise of Prime-linked grocery delivery.
