China’s messaging app WeChat seeks to ban misleading crypto promotion

China’s messaging app WeChat seeks to ban misleading crypto promotion
1 month ago
3 mins read

Following China’s most popular instant messaging and calling app WeChat banning all cryptocurrency-related accounts in the midst of the Chinese government’s crypto crackdown, the messaging app is now seeking to ban any form of misleading crypto claims on its platform.

Indeed, WeChat is demanding a ban on the promotion of money-making, high-yield financial fraud schemes, and related exaggerated cryptocurrency descriptions and guarantees in the accounts’ names, crypto reporter Colin Wu said on July 13.

According to the company’s announcement on July 13, it was acting “in accordance with the People’s Bank of China’s Implementation Measures for the Protection of Financial Consumers’ Rights and Interests, the Notice on Further Regulating Financial Marketing and Publicity”, and other relevant regulations.”

Among other decisions, users are no longer allowed to promote “diversion fraud projects” that don’t specify the daily or annualized income, nor can they advertise “high-yield wealth management fraudulent content,” or recommend fraudulent stocks.

No misleading crypto and financial guarantees

On top of that, the company also explained the fraudulent use of new technologies, including  crypto, was forbidden:

“In the content published by the WeChat official account, fraudulent use of other new concepts is prohibited, such as propaganda in the name of sharing economy, Internet of Things, virtual currency, etc. that can make you rich, and the content exaggerates the description, which may easily lead to user losses.”

Moreover, the accounts are prohibited from making false and exaggerated financial “propaganda and content that is likely to cause misunderstandings by users,” such as the content that “express or imply the future effects and benefits of financial products or services, or (…) express or imply guaranteed capital, risk-free or guaranteed income.”

Finally, the platform is banning financial marketing in the account’s name, if that name contains keywords related to financial businesses or services such as banking, insurance, funds, securities, borrowing and lending, public offerings, and the like, unless the business can provide appropriate financial and legal qualifications.

WeChat crypto crackdown

The recent move comes after the popular messaging app previously limited or removed all public accounts on its platform involved in the issuance, trading, and financing of crypto and non-fungible tokens (NFTs). 

Meanwhile, WeChat, which has more than 1.1 billion daily active users, had already banned crypto-related accounts on its platform, placing “engaging in virtual currency or digital collection business” under its “Illegal business operations” clause, referring to it as “violating content,” as Finbold reported in late June.

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Ana Nicenko

Ana Nicenko has a plethora of knowledge and experience as a journalist covering the cryptocurrency and blockchain industries, having written for a variety of projects and organizations. Additionally, Ana has a master's degree in English Language and Literature. At Finbold, she reports news on the digital assets sector.