As crypto assets like Bitcoin and Ethereum gain mainstream traction, 2024 is expected to unlock unprecedented opportunities at the intersection of digital finance and traditional business models.
Estonia-based fintech startup Swapin has established itself as a pioneer facilitating crypto adoption since 2017. Its compliant crypto-bank payment solutions have already enabled over 18,500 customers to securely conduct €82 million in transactions.
As Swapin accelerates crypto’s real-world utility through ongoing innovation, its leadership analyses key 2024 trends set to shape adoption, and how businesses across sectors can harness crypto’s vast potential.
Analyzing 2024 Crypto Market Trends
2024 brings key crypto catalysts that could drive institutional and retail adoption to new heights:
Bitcoin ETF Momentum
The approval of Spot Bitcoin ETFs by US regulators reinforces its position as a mature digital asset class attractive for institutional investors. With the total global ETF market cap over $10 trillion, even small shifts towards crypto could stimulate massive growth.
Upcoming Bitcoin Halving
Previous Bitcoin halvings, which taper its supply release, have historically been the precursor to bull markets. With the next halving anticipated in April 2024, price trajectories seem optimistic.
Surging Institutional Interest
From Blackrock to Mastercard, major corporations are making big crypto entrances. 74% of institutional investors expect to buy crypto. Mainstream embrace could propel the price of Bitcoin to $1.5 million by 2030, as per Ark Invest.
Accelerating Consumer Adoption
Consumers are rapidly embracing digital assets, with crypto ownership estimated to rise to 35 million Europeans in 2024. Younger demographics are leading this charge – almost 60% of millennial investors already own digital currencies.
Why Businesses Should Embrace Crypto
Alongside investment appeal, cryptocurrencies offer tangible utilities that provide direct benefits:
- Lower Fees – Crypto payment networks bypass costly intermediaries, enabling cost-effective transfers instead of the more significant transfer remittances levied by banks or cards.
- Faster Cross-Border Transactions – Cross-border crypto payments settle within minutes instead of days through conventional wire transfers.
- New Customers – Accepting crypto opened new sales channels for over a third of SME merchants.
- Competitive Advantage – merchants who accept crypto payments have seen an increase of up to 40% in new customers.
- Easy Integration –
Unlocking Crypto’s Potential for Business
Swapin makes it easy for companies to maximize crypto’s advantages through compliant crypto-bank payments:
- Invest and use crypto in business operations after setting up your crypto wallet and choosing an on- and off-ramp provider. For example, you can even pay business invoices or employee salaries using crypto.
- Accept cryptocurrency payments from customers using SwapinCollect, which deposits Euros into your company bank account.
- Integrate SwapinWidget to enable crypto buying/selling directly on your platform or marketplace.
“By adopting crypto, businesses can tap into growth opportunities while safeguarding the future of their operations,”
- Evald-Hannes Kree, Swapin CEO and Founder.
Swapin in Action: Real-World Success Stories
Brands across industries are already leveraging Swapin to capitalize on crypto, including:
- Crymbo – Institutional digital asset management platform who partnered with Swapin to provide their clients with an easy-to-use and secure method to buy and sell cryptocurrencies.
- GeekPay – SwapinWidget powers secure and fast crypto on- and off-ramping for GeekPay’s customers.
- Everdome – SwapinPay facilitates Everdome’s cross-border crypto-to-fiat payments, making the process smoother and quicker for their financial operations.
- JHELY – Luxury jewelry brand allowing customers to pay in crypto while they receive EUR directly on their business bank account thanks to SwapinCollect.
- Reality Metaverse – this trailblazing metaverse project uses SwapinGet to effortlessly withdraw crypto to EUR and pay business invoices through SwapinPay directly on behalf of their business name thanks to Swapin’s Dedicated IBANs.
As crypto adoption accelerates in 2024, solutions like Swapin are key enablers for forward-thinking businesses to tap into digital assets and remain competitive.
Try Swapin’s secure regulated crypto solutions for your company now.
