Global cryptocurrency exchange Crypto.com and Altava Group have joined forces to advance and promote the digital fashion ecosystem, according to the latest information shared with Finbold on March 7.
The memorandum of understanding (MoU) was formalized at Crypto.com Korea, testifying to the commitment of both parties to explore new opportunities in virtual fashion.
How can Crypto.com and Altava collaborate?
The ceremony, attended by Eric Anziani, President and Chief Operating Officer of Crypto.com, and Andrew Junhoe Ku, CEO of Altava Group, only sets the stage for a long-term strategic partnership set to leverage Crypto.com’s NFT marketing and payment solutions.
Altava Group, known for its innovative work with global luxury brands such as LVMH, Balmain, and Bulgari, will extend its digital fashion services in Korea through joint promotions and offline events.
Anziani expressed enthusiasm for the collaboration, stating:
“We are excited to partner with Altava Group, a leader in the digital fashion sector. We hope to leverage our technology and expertise for the growth and advancement of the global digital fashion market – an area in which we see great potential.”
– Eric Anziani, President and Chief Operating Officer of Crypto.com
Meanwhile, Junhoe Ku emphasized the significance of integrating cryptocurrency payments, looking forward to increased accessibility for fashion brands and creators alike:
“We are extremely pleased to explore Crypto.com Pay through the partnership with Crypto.com, a global virtual asset leader with over 80 million users. We expect the addition of cryptocurrency as a payment option to help lower entry barriers for fashion brands and creators and further strengthen the foundation for the digital fashion ecosystem.”
– Andrew Junhoe Ku, CEO of Altava Group
This partnership represents a convergence of cutting-edge technology and innovative solutions in the industry with the potential to reshape the digital fashion landscape.
