Non-fungible tokens (NFTs) made their way into the mainstream in 2021, partly thanks to a rising number of established companies adopting the growing trend.
The company has been experimenting with new approaches to maintaining ties with its car owners, and it seems to be doing the same with its internal workforce management, according to a report by cnEVPost, citing information shared by Ma Lin, Nio’s senior director of corporate communications.
Typically, the EV firm provides brooches to its workers every year to commemorate its growth, but it has distributed NFT digital brooches this year.
NFT inspired by the Northern Lights
In particular, the theme of this year’s brooch is “Hello Norway,” which was designed by famous jewelry designer Thomas V and inspired by the Northern Lights.
It’s worth mentioning that the announcement comes after the company stated only a few weeks ago that it was “not involved” in cryptocurrencies. Now, the company has launched employee-only NFTs, which it will distribute both physical and digital copies of via a lottery.
Intriguingly Nio’s NFT release also comes at a time when China has banned the trade of cryptocurrencies and NFTs.
Notably, Nio is following in the footsteps of competitor Tesla, which entered the world of cryptocurrencies last year with the purchase of Bitcoin and its subsequent acceptance of Dogecoin for the purchase of merchandise on its online store.