Skip to content

Sign Up

or

Forgot Password?

Don't have an account?

Sign Up

or

By submitting my information, I agree to the Privacy Policy and Terms of Service.

Already have an account?

Food industry giants KFC, Taco Bell, and Pizza Hut file NFTs and metaverse trademarks

Food industry giants KFC, Taco Bell, and Pizza Hut file NFTs and metaverse trademarks
Jordan Major

Last updated: May 23, 2022

In recent weeks and months, an increasing number of businesses have shown an interest in virtual reality, popularly known as the metaverse.

Following in the footsteps of its fast-food chain competitor McDonald’s (NYSE: MCD) decision to explore the Metaverse ​​Yum! Brands, the owner of Taco Bell, Pizza Hut, and Kentucky Fried Chicken (KFC), has submitted multiple trademark applications for non-fungible tokens (NFT) and metaverse products and services.

According to metaverse trademark attorney Michael Kondoudis who tweeted on March 20, the applications were filed with the United States Patent and Trademark Office on March 25, 2022, signaling plans to expand these brands into NFTs and virtual products and services, including virtual food and beverage products, retail services, and online virtual restaurants.

Mr. Kondoudis stated in a press release

“Clearly, Yum! Brands sees the potential of the Metaverse and is preparing its trademarks and brands for the virtual economy that will dominate it.” 

The attorney added: 

These trademark filings “follow the trend by other participants in the restaurant sector like McDonald’s, Burger King, Panera Bread, and Panda Express to begin preparations to participate in the Metaverse.”

Fast food enters the metaverse

It’s worth noting that Inspire Brands, Inc., owner of the Arby’s, Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s, and Sonic trademarks, has recently submitted a number of trademark applications as well.

Meanwhile, just last week, Mark Zuckerberg’s Meta (NASDAQ: FB), formerly known as Facebook, announced it intends to expand into the metaverse, making steps toward introducing virtual services and crypto trading.

But Meta is just one of a slew of organizations, brands, celebrities, and even sports teams who are taking an interest in the metaverse and growing it through their trademark applications.

Latest posts

Finance Digest

By subscribing you agree with Finbold T&C’s & Privacy Policy

Related posts

Last updated: May 23, 2022

Services

IMPORTANT NOTICE

Finbold is a news and information website. This Site may contain sponsored content, advertisements, and third-party materials, for which Finbold expressly disclaims any liability.

RISK WARNING: Cryptocurrencies are high-risk investments and you should not expect to be protected if something goes wrong. Don’t invest unless you’re prepared to lose all the money you invest. (Click here to learn more about cryptocurrency risks.)

By accessing this Site, you acknowledge that you understand these risks and that Finbold bears no responsibility for any losses, damages, or consequences resulting from your use of the Site or reliance on its content. Click here to learn more.