The stock of Take-Two Interactive (NASDAQ: TTWO), the publisher of the highly anticipated video game Grand Theft Auto 6 (GTA 6), opened nearly 5% higher on Thursday morning after new GTA 6 pre-order date details were announced.
Specifically, Rockstar Games, the developer, published a brief GTA 6 trailer showing the box art of the game, but also that fans will be able to begin pre-ordering on June 25, 2026.
The announcement sent TTWO shares soaring 4.91% from $228.03 at the Wednesday close to $239.22 at the Thursday open, though the gains have, by press time, diminished to 3.46% as the stock partially retraced to $235.93.
GTA 6 pre-order date announcement details
Over the years, Take-Two Interactive’s stock has generally been susceptible to any leaks or announcements, with multiple previous trailers for the video game or other news translating into sudden and substantial market moves.
Still, the June 18 announcement and especially the GTA 6 pre-orders starting one week later might prove especially significant.
How much will GTA 6 cost?
Indeed, the debate regarding the price of AAA titles and whether the traditional $60 needs to be swapped with something higher has only been growing more intense.
On the one hand, developers and publishers have often cited rising inflation in recent years as a key reason why the launch price needs to be increased to $70, or even $80.
Fans have, on the other hand, tended to argue that video game companies haven’t had to finance the logistical side of shipping their products – actually manufacturing and delivering physical copies – as most players have moved to mostly digital platforms such as Valve’s Steam, or console-specific online stores.
Meanwhile, although the revelations over the actual launch-day price of GTA 6 are likely to trigger a lively debate, it is also likely to help TTWO stock break from the volatile downtrend it has been in since early 2025.
Take-Two Interactive shares are overall 6.23% down year-to-date (YTD), though they have been enjoying a notable rally along with most of the wider market since late March, and could soar in the months leading up to the November 19, 2026 GTA 6 release date.
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