Summary: Amazon is one of the largest retailers and the largest e-commerce platform in the world, but its operations extend far beyond that, branching out into artificial intelligence (AI), video-on-demand streaming, and online advertising. To invest in Amazon and capitalize on its success, you can buy Amazon shares on a regulated stock broker platform, such as eToro.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
About Amazon
Amazon is an American multinational tech and e-commerce company. It was founded by Jeff Bezos in 1994 as an online bookstore, but it quickly expanded to offer a wider range of products, eventually becoming the world’s second-largest retailer after Walmart and the indisputably largest e-commerce platform.
Over time, Amazon introduced various services and products, such as Amazon Prime (a subscription-based streaming platform), Amazon Web cloud computing services, Amazon Echo (smart speakers powered by the proprietary Alexa voice assistant), and more.
How to buy Amazon stock: Step-by-step
Amazon went public on May 15, 1997, and has since been trading on NASDAQ under the ticker AMZN. To buy Amazon stock and capitalize on its success, you can follow these steps:
Step 1: Find the optimal brokerage
The first step towards your goal of investing in Amazon involves finding a reputable online broker that will serve as your gateway to the stock market. There are a plethora of online brokerages nowadays, so meticulous research is imperative. That is, evaluate various platforms based on key factors such as:
- Fees: Assess the platform’s fee structure, commissions, and any hidden charges that might escape your notice;
- User-friendliness: If you are new to investing, make sure the platform is user-friendly;
- Market access: If the platform cannot provide you access to the AMZN stock, it will be useless;
- Research tools: If you plan on learning more about investing, make sure the platform you chose has a lot of charts and similar market analysis tools.
Our recommended choice is eToro, a versatile multi-asset brokerage platform that lets users trade an array of financial instruments, including stocks. It has an intuitive interface, social trading features, and a host of other attributes, such as:
- Commission-free stock trading;
- Over 2,000 stocks from 17 exchanges;
- Fractional shares;
- A user-friendly platform.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
Step 2: Register and fund your brokerage account
Once you have chosen a broker, you can open an account. That typically involves providing the broker with your personal and banking information, linking the account to your chosen payment method, and making an initial deposit that you can use to buy AMZN stock. Methods available to fund your account include:
- Bank account transfers;
- Wire transfers;
- Third-party payment systems such as PayPal;
- Transfers from other accounts.
Note
Step 3: Place an order
The culminating step is the acquisition of Sony stock by placing an order. This is accomplished through the following sequence:
- Log in on your broker’s platform;
- Look up Amazon stock by either its ticker symbol (AMZN) or the company name (Amazon);
- Define the number of shares you intend to purchase;
- Review your order to ensure the accuracy of information;
- Execute the order.
Typically, you will have different order options, with the two primary ones being:
- Market order, which enables immediate purchase if the stock is available, although without control over the stock price;
- Limit order, which lets you set a specific target price range before the stock becomes part of your portfolio.
Market orders are often recommended to newcomers due to their simplicity, even though the price may not be according to their liking. Limit orders, while offering the advantage of predetermined price ranges, come with no assurance that the stock will ever reach those ranges.
Amazon stock price today
Is Amazon stock a buy?
Although 2022 was a miserable year for the e-commerce giant, Amazon was in a far better position in 2023, witnessing progress across most of its newer ventures. This is a result of Amazon’s restructuring in late 2022, which ensured the company could focus on both local and regional aspects of its enterprise.
Moreover, Amazon’s involvement with artificial intelligence fostered the efficiency and cost-effectiveness of its online platform, while advertising sales soared by 22% year over year in the second quarter of 2023. In addition, Amazon started making some moves in the healthcare industry, too, chiefly with its acquisition of One Medical and partnership with Blue Shield.
Amazon Web Services (AWS) have also started generating more revenue — $88 billion in 2023, to be precise. However, there are still some concerns about how long Amazon can sustain AWS growth. While the demand is still there, it remains to be seen whether Amazon can outpace Google.
AWS operates like a utility, allowing customers to pay based on their usage. In 2023, customers scaled back data spending, and Amazon gave them green light, prioritizing long-term customer satisfaction over short-term gains. With a diminished likelihood of a recession in 2024, these customers may increase their spending, leading to more profits.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
FAQs about investing in Amazon
Does Amazon pay dividends?
No, Amazon does not pay dividends.
How to buy Amazon stock?
To buy Amazon stock conveniently, you can register an account at an online stock trading platform such as eToro.
Is Amazon stock a good buy?
Amazon has historically been a solid blue-chip stock, and as of Q4 2023, it outperforms the average annual return of the S&P 500 index. However, there is never any guarantee that your investment will be fruitful, so never invest what you cannot afford to lose.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
