How to Buy Aviva Shares [2024]

Summary: Aviva, one of the UK’s leading insurance businesses, is publicly traded on the London Stock Exchange under the ticker AV. To buy Aviva shares, use a reputable online trading platform like eToro.

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About Aviva

How to Buy Aviva Shares: homepage screenshot. — Aviva’s homepage. Source: Aviva.com

Aviva plc (LSE: AV) is a British multinational insurance company headquartered in London, United Kingdom. Established in 2000 through the merger of two British insurance firms, Norwich Union and CGU plc, Aviva has become the UK’s largest insurer and a leading life and pensions provider. The company’s services encompass a wide range of products, from life insurance to pensions and asset management, serving approximately 18 million clients across its core markets of the United Kingdom, Ireland, and Canada.

Aviva is listed on the London Stock Exchnage (LSE) under the stock ticker AV and is a constituent of the FTSE 100 index.

How to buy Aviva shares? Step-by-step process

Let’s look at the step-by-step process of buying Aviva shares.

Step 1: Choose a broker

To buy Aviva shares, select a reputable online broker. eToro is our recommended choice, known for its transparent fee structure and ease of use for both beginners and experienced investors.

eToro’s platform offers various tools and resources, including:

Commission-free stock trading;
Access to global stock exchanges;
Fractional shares;
Copy-trading and Smart Portfolios;
User-friendly interface.

Highly Rated Stock Trading & Investing Platform

Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
Copy top-performing traders in real time, automatically.
eToro USA is registered with FINRA for securities trading.

30+ million Users

Get Started

Investors may also consider exploring other prominent insurance stocks. Here are some options:

MetLife, Inc. (NYSE: MET);
The Allstate Corporation (NYSE: ALL);
Prudential Financial, Inc. (NYSE: PRU);
China Life Insurance Company (NYSE: LFC).

These companies offer various financial services and products and can provide different investment opportunities within the insurance sector. Investors are advised to research thoroughly or consult with a financial advisor before investing.

How to choose the best online broker?

Selecting the ideal brokerage platform involves several considerations:

Determine your investment goals;
Compare fees and look out for any hidden costs;
Assess the platform’s usability and features;
Verify security protocols and regulatory compliance;
Look for responsive and knowledgeable customer support;
Check the platform’s reputation and user reviews;
Ensure compatibility with various devices;
Assess ease of deposits and withdrawals.

Step 2: Open and fund your account

After you’ve chosen a brokerage, you can set up an account by entering your personal information on their website or mobile application. Once your account is active, deposit funds to cover your stock purchase and any applicable fees.

Step 3: Place your order and buy Aviva shares

To buy Aviva shares:

Locate Aviva stock using the ticker AV;
Click “Trade” or “Buy” and enter the number of shares or the amount you’re investing;
Review the details, set any limits or stops, and confirm your purchase.

Step 4: Monitor your investment

Monitoring your investment in Aviva involves a few key steps:

Use brokerage tools: Most online brokerage platforms offer tools to track the performance of your stocks. Log in to your account to view the current price, historical performance, and any news or analysts’ reports provided;
Set up alerts: Many brokers allow you to set up alerts for specific price targets, percentage changes, or news announcements related to your Aviva shares;
Aviva investor relations: Check Aviva’s own website, particularly the investor relations section, for the latest company reports, earnings releases, and strategic announcements that might impact stock performance;
Regular review: Make it a habit to regularly review your investment portfolio to ensure it aligns with your financial goals and risk tolerance.

Aviva stock price today

Pros and cons of buying Aviva shares

Pros

Strong market position: As the UK’s largest insurer, Aviva has a significant market share, which can offer stability and reliability to investors;
Diversified products: Aviva offers a wide range of insurance and financial products, which helps diversify its revenue streams;
Geographical diversification: Aviva operates in multiple countries, which spreads out risk and provides growth opportunities in different markets;
Dividend payments: Aviva has a history of paying dividends, which can be attractive to income-seeking investors.

Cons

Market sensitivity: The insurance industry is sensitive to economic cycles, and downturns can impact Aviva’s business;
Regulatory risks: The insurance industry is heavily regulated, and changes in regulation can affect profitability;
Competition: The insurance market is highly competitive, with pressure from both established players and new entrants;
Interest rate risk: The insurance industry can be sensitive to interest rate changes, which can impact investment income and the value of liabilities.

In Conclusion

To buy Aviva shares:

Choose an online broker;
Register and fund your account;
Buy AV shares;
Periodically assess and adjust your investment as needed.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Aviva shares