Summary: Endeavor is one of the larger American holding companies with a solid presence in film, television, music, and, most importantly, sports, representing the NFL and NHL and being the owner of UFC. Thanks to the company’s diverse portfolio and varied revenue streams, its stock might be a good investment option for those looking to gain exposure to a number of growing sectors at once. To buy Endeavor stock, investors can register an account at an online stock trading platform such as eToro.
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About Endeavor
Endeavor (NYSE: EDR) is an entertainment, sports, and content company that operates in various sectors of the industry, including talent representation, media, sports management, and more. It is most notable for representing the NFL and NHL and owning Ultimate Fighting Championship (UFC), the most prominent mixed martial arts (MMA) company.
Note
Endeavor IPO
Although it’s one of the most prominent companies in its sector, Endeavor went public relatively late, more precisely, in 2021. Its stock is listed on the New York Stock Exchange under the ticker symbol EDR, and it can be bought on online stock trading platforms, such as eToro.
How to buy Endeavor stock: Step-by-step
To invest in Endeavor, you can take the following steps:
Step 1: Choose the right broker
To buy EDR stock, you’ll first have to open a brokerage account. Brokers are dime-a-dozen nowadays, but you should not pick just anyone. Instead, prioritize licensed platforms with a good reputation, a good number of positive user reviews, and a beginner-friendly interface that will not overwhelm you. In addition, consider factors such as:
- Fees;
- Platform accessibility;
- Customer support;
- Trading tool availability;
- Order types;
- Etc.
Our go-to broker for stock trading is eToro, a fully regulated brokerage with licenses issued by institutions such as FinCEN and the Financial Industry Regulatory Authority (FINRA) and over 30 million investors engaging in trading, selling, and trading all sorts of assets worldwide. In addition, it offers a number of useful features, such as:
- Commission-free stock trading;
- 2,000+ stocks from 17 exchanges;
- Fractional shares;
- User-friendly platform.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
Step 2: Open and fund a brokerage account
The subsequent step involves setting up an account. The registration procedure is typically straightforward: you provide the broker with certain personal details and undergo their know-your-customer (KYC) verification process.
At times, you might need to exercise patience for a day or two while the account approval process takes place. Upon registration, you can fund the account, as having available funds is necessary before purchasing EDR or any other stock. Typically, you have several options for funding your account, including:
- Transferring money directly from your bank account;
- Transferring funds from another linked account;
- Initiating a wire transfer.;
- Utilizing third-party payment systems like PayPal;
- Etc.
Step 3: Placing an order
Upon depositing funds into your account, you can commence the process of purchasing EDR stock. To proceed, follow these steps:
- Access your broker account by logging in;
- Locate the ticker symbol (EDR) or directly input the company name (Endeavor Group Holdings Inc.);
- Specify the number of shares you want to purchase;
- Double-check your order details to be sure everything is fine;
- Confirm your order to execute the purchase.
EDR stock price today
Investing in Endeavor — Things to consider
Endeavor might be a constant presence in the sports and media sectors, but all eyes are on its upcoming acquisition of WWE, which is to be merged with UFC as the newly established TKO Holdings Group.
The excitement — and apprehension — are justified, as the merger expected to be finalized in the latter part of 2023 is likely to bring about transformative changes in both companies, affecting public sentiment and, thus, stock prices. Since Endeavor’s golden goose (UFC) has been seeing record revenues as one of the fastest-growing sports organizations in the world, any change in its trajectory could be a double-edged sword.
Nonetheless, Endeavor’s competitive advantage lies in its wide range of operations across various industries. The company’s diverse portfolio allows its investors to benefit from the company’s presence in the production, financing, distribution, and marketing industries, as well as its extensive network of contacts in the entertainment industry.
Potential drawbacks
However, there are also some potential risks to keep in mind. Paradoxically, one of the company’s strengths is also its potential weakness. We are, of course, talking about its exposure to the sports and entertainment industries, which can be unpredictable and subject to changing consumer preferences.
Another risk to consider is the potential for increased competition in the sports and entertainment industries. As more companies enter these markets, Endeavor could face increased pressure on its margins and revenue streams. Additionally, the company’s growth strategy relies heavily on the future WWE acquisition, which may not result in successful integration.
After all, UFC caters to a specific fan base interested in raw and intense octagon clashes. On the other hand, WWE has built its reputation around choreographed narratives, larger-than-life personas, and extravagant spectacles. These two business models are incompatible, according to many, and the ramifications of the merger on both brands remain uncertain, underscoring the need for a prudent approach.
Pros and cons of investing in Endeavor
Pros
- Diverse portfolio;
- A solid presence in different forms of media and entertainment, including sports;
- Manages franchises such as NHL and NFL and owns UFC;
- It is going to own 51% of the shares in the new company when WWE and UFC merge.
Cons
- The sports aspect of the company’s business can be volatile;
- It relies too much on acquisitions;
- Its latest major acquisition, WWE, is considered overvalued by a lot of investors.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
FAQs about how to buy Endeavor stock
Is Endeavor a good investment?
Endeavor can be a good investment thanks to its presence in the media, entertainment, and sports industries. However, all investments carry risk, so thorough research and a lot of caution are necessary.
Is Endeavor going to own WWE?
When WWE and UFC merge, Endeavor is going to own 51% of the new company, while WWE is going to own 49%.
Can you buy Endeavor stock directly from the company?
As of August 2023, the company does not offer a direct stock purchase plan.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
