How to Buy NFL Stock [2024]

Summary: The National Football League (NFL) is not a publicly traded organization. Thus, you can directly invest in it. However, there are alternative investment avenues that will let you get exposure to the NFL and the broader sports industry. That is, you can invest in sports brands and companies that have sponsorship deals with the NFL, thus investing in the league indirectly. To buy NFL-associated stock, interested parties can make an account at an online stock trading platform such as eToro.

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About NFL

The National Football League (NFL) is a professional American football league and one of the most profitable and widely followed sports leagues in the world, generating almost $18 billion in 2023. The league is over one hundred years old and has a large fan base both in the United States and abroad.

NFL IPO

An Initial Public Offering (IPO) is the period when a private company offers its shares to public investors for the first time. However, as of December 2023, the NFL has not yet gone public. In other words, you can’t invest in it directly on any stock exchange. Instead, you will have to get exposure to it indirectly by investing in some of the companies it is associated with.

How to buy NFL stock: Step-by-step

To buy NFL-associated stocks, you can take the following steps:

Step 1: Find an NFL-associated company to invest in

Electronic Arts: Electronic Arts (NASDAQ: EA), or EA for short, is one of the largest American video game labels and the sole publisher of NFL-licensed video games. The company is an S&P 500 component and has generated $7.42 billion in 2023, so it could be a solid investment option for those looking to combine their passion for sports and gaming;

Genius Sports: Genius Sports (NYSE: GENI) specializes in delivering a wide array of tech and data services to companies in the sports media and betting sector. By investing in it, you can kill two birds with one stone, getting exposure to both the gambling and the sports industry. Another similar investment might be FanDuel, owned by Flutter Entertainment (LSE: FLTR);

Alphabet: More and more people are watching sports online, so it is no surprise that some of the major streaming platforms have been fighting over NFL streaming rights. YouTube, an Alphabet (NASDAQ: GOOGL) subsidiary and the biggest video hosting site, has won a major battle in this war and is now spending $2 billion a year for the exclusive rights to stream NFL games. If the popularity of the NFL is anything to go by, investing in Alphabet might be the right choice for those.

Note

Note: All stocks mentioned here are available on eToro.

Step 2: Find a solid broker and register an account

To invest in the NFL indirectly, you must choose a solid broker that will give you access to the stock exchange and let you purchase relevant stocks. There are a lot of brokers out there, so try to choose one based on your investment goals and strategies. To make your choice easier, consider factors such as:

Fees;
Platform accessibility;
Customer support;
Trading tool availability;
Order types;
Etc.

Our go-to broker for sports and all other sorts of investments is eToro, a well-regulated and licensed platform with some 30 million registered accounts and features such as:

Commission-free stock trading;
Over 2,000 stocks from 17 different exchanges;
Fractional shares;
Ready-made investment portfolios;
Social trading.

Highly Rated Stock Trading & Investing Platform

Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
Copy top-performing traders in real time, automatically.
eToro USA is registered with FINRA for securities trading.

30+ million Users

Get Started

Step 3: Funding your account

When you register a trading account, you have to transfer some funds to it before you can start buying and adding sports stocks to your portfolio. Most major brokers let users:

Transfer money to it from your bank account;
Transfer money from another stock-trading account;
Use a wire;
Scan a check;
Use third-party payment systems like PayPal;
Etc.

Note

If you choose eToro, note that it does not support prepaid or gift cards.

Step 4: Placing an order

With some funds in your account, you can start placing orders and buying stocks. To do that, you can:

Log in to your broker account;
Search for the stock you wish to buy using its ticker symbol (or just type in the company name);
Choose the order type (e.g., market, limit, stop-order);
Enter the number of shares you would like to buy;
Review your order one last time to ensure everything is fine;
Submit your order for execution.

Even the most seasoned investors make mistakes. However, while setbacks can be discouraging, it is better to view them as a learning opportunity. Most investors suffer losses because of:

Lack of research: When investing in something indirectly, you will have to do a lot of research because there are more steps involved than in a direct investment;
No clear strategy: Clear goals and a well-laid-out plan are essential, especially when you’re investing in a potentially larger number of niches;
Not diversifying: Not diversifying is one of the most common mistakes new investors make. While it may be tempting to just invest in Alphabet and hope you profit from its NFL ticket sales, the truth is that these sales are only a portion of Alphabet’s portfolio, and they are by no means enough to keep the company afloat. To try and mitigate the risks involved with investing in just one asset, try investing in multiple companies and diversify your portfolio.

Pros

NFL is a globally recognized brand with a massive, loyal fanbase;
The sports industry is one of the fastest-growing industries;
Some of the companies associated with the NFL are high performing.

Cons

There is no way to have direct ownership of any of the NFL teams;
Sports-generated revenue can be negatively influenced by events such as the recent COVID-19 pandemic;
You might need to do more research since you’ll be investing in the NFL indirectly.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy NFL stock

Can you buy NFL stock?

The NFL is not a publicly traded company, so it doesn’t have its own stock.