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How to Buy Klarna Stock [2024] | IPO & Valuation

How to buy Klarna stock
Nemanja Curcic

Summary: Unfortunately, investors cannot buy Klarna stock, as the company has yet to go public. However, you can invest in similar companies in the fintech sector using a reputable brokerage service like eToro.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

About Klarna

Note

Klarna Bank AB (commonly known as Klarna) is a Swedish fintech company that provides online financial services to consumers and retailers, such as payments, social shopping, and personal finances.

Klarna is a major European online sales player. Its trademark services refer to enabling payment processing for the e-commerce industry, as well as handling store claims and customer payments. Furthermore, the company built a reputation as a “buy now, pay later” service provider, essentially offering credit to customers during checkout. 

How to Buy Klarna Stock: Klarna homepage screenshot.
Klarna homepage screenshot. Source: klarna.com

Founded in 2005 and based in Stockholm, Klarna employs over 5,000 people. It has a customer base of over 150 million active users and handles 2 million daily transactions. Furthermore, the company has leveraged its innovative technology and marketing practices to secure cooperation with successful names like H&M, Sephora, and Nike. Because of this, investing in Klarna represents a lucrative opportunity for many investors.

Klarna IPO

Note

An initial public offering (IPO) is the process by which a private company becomes publicly traded, offering its shares to the general public for the first time on a stock exchange. Once Klarna goes through an IPO, the general public will be able to buy its stock.

As of January 2024, Klarna has yet to become a publicly traded company. However, the company has confirmed it is moving toward an eventual IPO, with a restructuring process to set up a holding company in the United Kingdom. This step would reportedly not affect its Swedish license and operation, just make the public stock exchange listing easier.

Furthermore, in January 2024 the company announced it is launching a monthly subscription plan in the U.S. to engage its most prominent users ahead of an IPO expected to come later this year.

That said, Klarna has not come up with an official date for its IPO. However, assuming it will happen sometime next year is reasonable due to the publicly stated intent and already-initiated processes. 

How to buy Klarna stock: Step-by-step

Since it has yet to go public, investors cannot buy Klarna stock. However, you can still buy similar or competitor stocks in the fintech industry. Just follow the steps of this straightforward process:

Step 1: Choose a broker

To buy shares in Klarna once it goes public, you should prepare and secure access to the stock market by employing a third-party investing platform. The simplest method is using an online brokerage.

To buy Klarna stock in the future, we recommend you consider eToro:

  • Commission-free stock trading;
  • Access to over 2,000 stocks from 17 different exchanges;
  • The option to purchase fractional shares;
  • Charting tools;
  • A user-friendly platform that simplifies the trading experience.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10.

  • Copy top-performing traders in real time, automatically.

  • Regulated by financial authorities including FCA and FINRA.

2.8 Million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Currently available Klarna stock alternatives to buy

If you want to invest in similar stocks before Klarna goes through its IPO, consider our top alternatives:

SoFi Technologies (SOFI)

SoFi Technologies, Inc. (Nasdaq: SOFI) is an American fintech company and online bank focusing on financial products that enable customers to save, borrow, and invest money. Founded in 2011, it represents a significant presence in the public fintech market with its personal loans, investment management, and other banking services.

SoFi Technologies’ key feature is its innovative and user-friendly mobile app with breakthrough finance methods that provide community features and benefits for loyal members. The company’s stock, SOFI, is a Russell 1000 index component. For these reasons, buying SoFi Technologies stock is a decent alternative until Klarna goes public.

SoFi Technologies stock price today

Block (SQ)

Block Inc. (NYSE: SQ) is an American fintech company with a substantial impact on the digital financial services market. The company’s inaugural product, Square, is a credit card payment platform that allows smartphones or tablets to act as point-of-sale registers for small- and medium-sized businesses.

CashApp, another featured product of Block, allows peer-to-peer transactions, direct deposits, and personal loans, among other financial services. With a rich portfolio of products, Block is an excellent alternative to the Klarna stock. Also, SQ is a Russell 1000 index component. 

Block stock price today

LendingClub (LC)

LendingClub (NYSE: LC) is a noteworthy fintech company and peer-to-peer lending platform providing an online marketplace of personal and business loans to burrowers. Founded in 2006, it revolutionized loan trading, essentially shaping the history of the fintech sector. Today, it operates a credit-scoring model to establish interest rates and connect investors with borrowers’ personal and business loans. LC is also a Russell 2000 index component. 

LendingClub stock price today

Global Payments (GPN)

Global Payments Inc. (NYSE: GPN) is a leading multinational fintech company and a major software solutions producer in the global e-commerce market. The company occupies a crucial position in the online and digital transactions domain for businesses and financial institutions. With innovation and the advancement of fintech as its primary goals, it delivers payment processing, e-commerce, and credit card solutions. Its stock is an S&P 500 component, and coupled with its other advantages, investing in Global Payments stock represents a viable alternative to Klarna.

Global Payments stock price today

Step 2: Open and fund your account

After deciding on an investing platform, you should create and verify an account. The brokerage service will promptly email you the correct instructions.

The next step is to prepare to buy Klarna stock or invest in similar companies by transferring money into your account. Commonly available funding methods include bank transfers, debit or credit cards, and transaction services like PayPal.

Step 3: Decide how much you want to invest in Klarna stock alternatives

Establishing the limits of your budget before investing in Klarna stock is integral to the success of your investment. To allow for a stable and safe business venture, make sure you have done the following:

  • Paid off all high-interest debt, such as credit cards and personal loans;
  • Created an emergency fund that covers at least three months of daily life expenses.

Remember

Never invest what you cannot afford to lose.

Step 4: Place your order and buy Klarna or similar stock

The next step is placing an order and conducting the trade. Go through the following: 

  • Step 1: Log into your account and find the desired ticker symbol;
  • Step 2: Type in the amount you wish to purchase;
  • Step 3: Select the order type (market order or limit order) and place it;
  • Step 4: Confirm the trade order.

Remember

Keeping up-to-date with relevant information like the ongoing market trends and the current state of the Klarna IPO, as well as the state of the fintech sector, increases the success rate of your investment.

Pros and cons of buying Klarna and similar fintech stocks

Pros

Pros

  • Growth potential: Klarna has secured a position in the rapidly growing fintech sector, particularly in the “buy now, pay later” space, which has gained significant popularity among consumers;
  • Innovation: Fintech companies are often synonymous with innovation, and Klarna has been at the helm of introducing new payment solutions and technology-driven fintech services;
  • Customer base: Klarna has a massive user base with millions of consumers globally. A growing and thriving customer base can indicate optimistic company’s prospects;
  • Partnerships: Klarna has partnered with various brands, expanding its reach and potentially achieving increased transaction volume.
Cons

Cons

  • Regulatory risks: Regulations for fintech companies can be complex and prone to changes. Modifications in regulations or increased scrutiny could hamper Klarna’s operations and profitability;
  • Credit risk: Klarna’s business model involves providing credit to consumers for their purchases. Any economic failure or increase in default rates could negatively impact the company’s financial health;
  • Competition: The “buy now, pay later” market is becoming increasingly crowded with the entry of new players. Fierce competition made of established companies and new startups may threaten Klarna’s market share;
  • Dependence on partnerships: While partnerships can be a positive perk, Klarna’s dependence on merchants and retailers for its services could pose a risk. Any changes in these agreements or the emergence of alternative payment methods could disrupt Klarna’s business model.

Common mistakes to avoid when buying Klarna stock

Make sure to avoid these common investing mistakes:

  • Lack of research: Research the global state of the fintech market and individual stock’s performance in detail before investing;
  • Lack of strategy: Set your goals before you spend any money;
  • Staking everything on one asset: Always diversify your portfolio;
  • Falling prey to scams: Avoid illegal platforms and suspicious deals.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Klarna stock

Is Klarna on the stock market?

Investors cannot buy Klarna stock since the fintech company has yet to go public. There are strong indications that its IPO will happen sometime in 2024, so keep track of the financial news for the latest information.

Can you buy Klarna stock?

As Klarna did not have an initial public offering (IPO) yet, the general investing public still cannot invest in the company.

What is Klarna's stock symbol?

Klarna is not a publicly traded company yet; its ticker symbol will be known after it goes through IPO.

When is Klarna's stock IPO?

Although Klarna’s IPO is speculated to occur during 2024, there is no conclusive information.

What is Klarna's stock name?

Klarna does not have a stock name since it is not publicly traded.

What is the projected Klarna stock price?

As of January 2024, there are no estimates on the stock price for Klarna, primarily because the company has not gone public and has not yet announced any specific plans for an IPO.

Who owns Klarna stock?

Klarna was co-founded by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. However, the exact current ownership structure of the company is unavailable to the general public.

What is the valuation of Klarna in 2024?

Some estimates show that an IPO could value Klarna at over $15 billion.

How should I prepare to buy Klarna stock?

Before buying Klarna stock, you should register an account with an investing platform and transfer some funds. Our platform of choice for this is eToro. Always perform detailed research on the stock before buying. Optionally, you can invest in similar fintech stocks, like SoFi Technologies, Block, LendingClub, and Global Payments.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10.

  • Copy top-performing traders in real time, automatically.

  • Regulated by financial authorities including FCA and FINRA.

2.8 Million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

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