How to Buy Genius Sports Stock [2024]

Summary: Genius Sports, a sports technology company, is publicly listed on the NYSE under the ticker GENI, which means you can easily buy Genius Sports stock on trading platforms like eToro.

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About Genius Sports

Genius Sports (NYSE: GENI) is an American-based company that specializes in sports data technology. Genius Sports supplies software to sports leagues and federations, allowing sports entities to collect, handle, and distribute their data and stats. In exchange, sports organizations provide Genius Sports with the authorization to monetize their data and video content for sportsbooks, casinos, and media entities.

In April 2021, Genius Sports completed its merger with special purpose acquisition company (SPAC) dMY Technology Group to go public on the New York Stock Exchange (NYSE).

Genius Sports trades on the NYSE under the stock symbol GENI.

How to buy Genius Sports stock? Step-by-step process

To buy Genius Sports stock, follow these simple steps.

Before you invest in GENI, ensure you’ve researched the company thoroughly. This involves understanding its financial health, management quality, industry trends, competitive positioning, growth prospects, and any associated risks. But that’s just one side of the coin. Equally important is assessing how this potential investment aligns with your personal financial goals and risk tolerance. By merging these two insights, you place yourself in a strong position to make informed and strategic decisions. Blindly investing without proper due diligence can expose you to unforeseen challenges and losses.

If you’re interested in sports stocks, check out this guide on publicly traded sports teams to invest in.

Step 1: Choose a broker and open an account

The first step to buying Genius Sports stock is setting up an account with a reputable stock broker.

We recommend using eToro, which is fully regulated and offers the following features:

Commission-free stock and ETF trading;
2,000+ stocks from 17 exchanges;
Fractional shares;
User-friendly platform.

Highly Rated Stock Trading & Investing Platform

Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
Copy top-performing traders in real time, automatically.
eToro USA is registered with FINRA for securities trading.

30+ million Users

Get Started

How to choose an online broker?

Choosing the right online broker is a critical step for any investor. So whether you’re just starting out your investment journey or reconsidering your current choice, here are key factors to consider when selecting an online broker:

Product listings: Make sure that the broker provides access to Genius Sports as well as any other asset classes that interest you, such as exchange-traded funds (ETFs), bonds, commodities, cryptocurrencies, or currencies, as well as more complex derivative financial instruments like options, CFDs, or futures;
Fees and commissions: Verify they offer affordable and competitive rates, preferably commission-free stock trading. Be aware of hidden fees, such as inactivity fees or withdrawal charges;
Security: Ensure the broker has robust security measures in place to protect your data and investments;
Regulatory compliance: Ensure the broker is fully regulated by the relevant financial authorities. In the US, for example, brokers should be registered with the Financial Industry Regulatory Authority (FINRA) and the Securities and Exchange Commission (SEC);
Deposit and withdrawal options: Make sure their deposit and withdrawal methods suit you and are inexpensive;
Research tools: Quality brokers provide research reports, real-time data, analytical tools, and more to aid your investment decisions;
Fractional shares: Some brokers allow investors to buy stocks based on the dollar amount, which is particularly useful for investors on a tight budget or those intending to implement a dollar-cost averaging (DCA) strategy.

Step 2: Place your order

After setting up your brokerage account, you can place your order. Here’s how to do it:

Log in: Access your brokerage account using your credentials (username, password, etc.);
Fund your account: Several deposit methods will typically be available to you, including bank transfers, credit and debit cards, as well as third-party payment services like PayPal (PYPL). Keep in mind that it can sometimes take up to three days for the funds to reach your account;
Find the stock: Use the search function to navigate to Genius Sports by its ticker symbol GENI;
Determine quantity: Decide the number of shares or dollar amount you want to allocate to GENI;
Select order type: The most common types of orders are market orders (executed immediately at the best market price) or limit orders (executed at your predetermined price point);
Review order details: Before confirming, double-check the details of your order, including the asset name, order type, price, and quantity. Once satisfied, submit the order to your broker for execution.

Step 3: Monitor your investment

Periodically review your investment strategy and adjust according to changes in financial circumstances, risk appetite, or market trends. However, while maintaining a watchful eye is crucial, it’s equally important to exercise patience, recognizing that investments often demand time to bear fruit.

Genius Sports stock price today

Pros and cons of buying Genius Sports stock

Pros

Growing market: With the legalization and growth of sports betting in many regions, especially in the US, the demand for accurate sports data and analytics is increasing;
Exclusive partnerships: Genius Sports has secured exclusive data distribution agreements with several sports leagues, which can provide a competitive advantage;
First-Mover advantage: Being one of the early players in the sports data space for betting gives Genius Sports a potential edge in terms of brand recognition and established relationships.

Cons

Competition: The industry is competitive, with rivals like Sportradar in the fray. Plus, new entrants can emerge at any time, potentially pressuring market share and pricing;
Regulatory risks: Changes in sports betting laws and regulations in key markets could impact the demand for the company’s services;
Valuation concerns: As with many tech-oriented stocks, there might be concerns about high valuations compared to current earnings, which can introduce volatility.

In conclusion

In short, to buy Genius Sports stock, follow these steps:

Sign up with a broker and fund your account;
Buy Genius Sports stock;
Periodically monitor your position.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Genius Sports stock