Summary: A longtime favorite among consumers and investors alike, Nike (NYSE: NKE) is a public company that allows anyone to buy its stocks. The most convenient way to do so is through a reputable brokerage service like eToro or Interactive Brokers.
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About Nike
Nike, Inc. is a multinational corporation founded in 1964 by Bill Bowerman and Phil Knight. Headquartered in Beaverton, Oregon, Nike is one of the world’s largest suppliers of athletic shoes, apparel, and sports equipment. The company’s iconic swoosh logo is recognized globally, and it has a strong presence in various sports markets.
Nike’s stock split history
Nike has undergone a total of six stock splits:
| Date | Split | Multiple |
| 2015-12-24 | 2:1 | x2 |
| 2012-12-26 | 2:1 | x2 |
| 2007-04-03 | 2:1 | x2 |
| 1996-10-24 | 2:1 | x2 |
| 1995-10-31 | 2:1 | x2 |
| 1990-10-08 | 2:1 | x2 |
*Cumulative shares are the number of shares that would be held if one share of stock was purchased when Nike began trading publicly.
Nike IPO
Note
Nike went public on December 2, 1980, which means that the company’s shares became available for purchase by individual and institutional investors. Since its IPO, Nike has experienced significant growth and has rewarded its shareholders with dividends and stock price appreciation over the years.
How to buy Nike stock: Step-by-step
As an investor, buying Nike stock means having a stake in the company’s future success and the potential to earn returns on your investment. Here’s how to do it:
Step1: Choose a broker
The first step in buying Nike stock is to choose a brokerage firm to facilitate the purchase. Namely, a brokerage account is like a gateway to the stock market, allowing you to buy and sell shares of publicly traded companies.
There are several online brokerage platforms available. However, it’s essential to pick one that suits your investment strategy the best. Hence, consider factors like:
- Nike stock availability;
- Commission fees;
- Account minimums;
- User interface;
- Customer support.
In our experience, two brokerage platforms have shown the most promise—eToro and Interactive Brokers.
eToro
- Commission-free stock trading;
- 2,000+ stocks from 17 exchanges;
- Fractional shares available;
- User-friendly platform.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
Interactive Brokers
- Commission-free stock trading;
- Global stock-trading on 90+ market centers;
- Fractional shares available;
- Extra income on fully paid shares;
- Lowest financing rates for margin accounts in the industry;
- No account minimum.
Best Platform for Worldwide Stock Trading & Investing
-
Highly trusted multi-asset broker with clients in over 200 countries
-
Trade on 150 markets globally from a single platform (stocks, ETFs, futures, currencies, crypto & more)
-
Low commissions starting at $0 with no platform fees or account minimums
-
Easily fund your account and trade assets in 26 currencies
-
IBKR pays up to 4.58% interest on cash balances of $10k or more
Step 2: Fund your account
Once you’ve selected a broker, you’ll need to fund your newly-made account. Most brokers offer various funding options, such as bank transfers, credit/debit cards, and electronic payment methods. Therefore, choose the method that suits you best and deposit the amount you wish to invest in Nike stock.
Step 3: Research the company
Regardless of whether you’re investing in Nike or some other stock, it’s crucial to conduct thorough research about the company. Of course, Nike is a worldwide recognizable brand, and everyone knows about it. However, we’re talking about familiarizing yourself with its business model, financial performance, recent news, and any potential risks it may face.
Note
Step 4: Decide how much you want to invest
The next step is to determine the amount you’re comfortable investing in Nike stock. But don’t go overboard. It’s essential to set a budget and avoid investing money you can’t afford to lose. Additionally, you can diversify your investment across different assets to mitigate risks associated with individual stocks.
Step 5: Place your order and buy Nike stock
Once you’ve completed your research and decided on the amount to invest, it’s time to place your order. In your brokerage account, find Nike’s stock symbol (NKE) and select the number of shares you want to purchase. You can choose from different order types, such as market orders or limit orders.
A market order will execute your purchase immediately at the prevailing market price, while a limit order allows you to specify the maximum price you’re willing to pay. Keep in mind that stock prices can fluctuate, so the final price may vary slightly from the quoted price when your order is executed.
Step 6: Monitor your investment
Buying Nike stock isn’t the end of the line. Instead, it’s essential to keep an eye on your investment regularly. So, monitor the company’s performance, industry trends, and any significant news that may impact Nike stock’s value. Also, remember that investing is a long-term endeavor, and short-term price fluctuations are common.
Nike stock price today
Pros and cons of investing in Nike stock
Pros
- Strong brand: Nike is one of the world’s most recognizable and valuable brands in the sportswear and athletic footwear industry. Its brand strength can lead to customer loyalty and pricing power;
- Global presence: Nike has a significant global presence, which can provide geographic diversification for your investment portfolio;
- Innovation: Nike is known for its innovation in product design and technology, which can help it stay competitive in the market;
- Dividends: Nike has a history of paying dividends, which can provide a source of passive income for investors;
- Long-term growth potential: As people continue to focus on health and fitness, the demand for athletic apparel and footwear may continue to grow, providing long-term growth potential for the company.
Cons
- Competition: Nike faces fierce competition from other major players in the industry, such as Adidas, Under Armour, and Puma. This competition can impact market share and profitability;
- Economic factors: Nike’s performance is closely tied to the overall economy. Economic downturns can lead to reduced consumer spending on non-essential items like sports apparel and footwear;
- Supply chain risks: Like many global companies, Nike is exposed to supply chain risks, which can be affected by factors such as global trade tensions, labor disputes, and natural disasters;
- Fashion trends: The fashion industry is highly trend-sensitive, and consumer preferences can change rapidly. A shift in fashion trends could impact Nike’s sales and profitability;
- Valuation: The price of Nike’s stock may be influenced by market sentiment, and it may not always reflect the company’s fundamental value. It’s essential to assess whether the stock is overvalued or undervalued based on your investment goals.
What to avoid when buying stock
Alongside evading making common mistakes, it’s key to avoid making emotional decisions. The thing is, investing based on emotions or short-term market movements can lead to impulsive decisions that may not align with your long-term goals.
Nevertheless, be sure to avoid these two pitfalls as well:
- Overconcentration: Diversify your investment portfolio across different industries and asset classes to reduce risk;
- Timing the market: Trying to predict the perfect time to buy or sell stocks is challenging and often counterproductive. You should, instead, focus on the company’s fundamentals instead of market timing.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
FAQs about how to buy Nike stock
Can I buy Nike stock directly from the company?
No, as an individual investor, you can’t buy Nike stock directly from the company. You need to use a brokerage account to purchase shares on the stock market.
Is there a minimum age or income requirement to buy Nike stock?
There is no minimum age requirement to invest in stocks, including Nike; however, some brokerage firms may have age restrictions for opening accounts. As for income requirements, they may apply if you want to participate in certain investment products like options or margin trading.
Can I buy Nike stock if I live outside the United States?
Yes, you can buy Nike stock if you live outside the United States. Many online brokerage platforms accept international investors, but it’s essential to check with the broker for specific requirements.
Does Nike pay dividends?
Yes, Nike pays dividends to its shareholders. Dividends are typically paid quarterly, but the amount can vary from one period to another based on the company’s performance.
Do I need a lot of money to invest in Nike stock?
You don’t need a substantial amount of money to invest in Nike stock, as you can start with the cost of a single share. Consider diversifying your investments and be mindful of fees and your long-term strategy.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
