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How to Buy UFC Stock [2024] | Step-by-step

how to buy UFC stock
Marko Marjanovic

Summary: UFC is not a publicly traded company, so you cannot buy UFC stock directly. However,  you can invest in it indirectly by buying shares in its parent company, TKO Group Holdings. To do so, investors can register at a reputable online stock trading platform, such as eToro.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

About UFC

UFC homepage. Source: UFC.com

The Ultimate Fighting Championship (UFC) is a mixed martial arts (MMA) promotion company and organization. UFC has been largely responsible for the popularization of mixed martial arts in the past three decades, bringing the sport into the mainstream and creating a profitable franchise out of it. 

UFC IPO

Since September 2023, UFC has been a part of TKO Group Holdings, an American media conglomerate company that also represents WWE. TKO is a publicly traded company listed on the New York Stock Exchange under the ticker TKO . Thus, you can only invest in UFC indirectly, that is, by buying shares in TKO Group Holdings, its parent company.

How to buy UFC stock: Step-by-step

To invest in UFC, you can take the following steps:

Step 1: Choose the right broker

To buy TKO stock and invest in UFC indirectly, you need a brokerage account. There are many brokers out there, but you should prioritize licensed platforms with a good reputation, positive user reviews, and a user-friendly interface. In addition, consider factors such as:

  • Fees;
  • Platform accessibility;
  • Customer support;
  • Trading tool availability;
  • Order types;
  • Etc

Our go-to broker is eToro, a fully licensed brokerage with over 30 million investors from all over the world engaging in trading, selling, and trading all sorts of assets. In addition, it offers a host of useful features, such as:

  • Commission-free stock trading; 
  • 2,000+ stocks from 17 exchanges;
  • Fractional shares;
  • User-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Step 2: Open and fund a brokerage account 

The next step after finding a broker is to open an account. The registration should be straightforward: you will have to provide the broker with some personal information and go through their know-your-customer (KYC) process. 

Sometimes, you have to wait a day or two for the account to be approved. Once you’re registered, though, you can fund the account since you’ll need to have some funds available before you can buy TKO stock. Usually, you can fund your account by:

  • Transferring money to it from your bank account;
  • Using a wire;
  • Using third-party payment systems like PayPal;
  • Transferring money from another account;
  • Etc.

Step 3: Placing an order

When you add some funds to your account, you can start buying TKO stock. To do so, simply:

  1. Log in to your broker account;
  2. Look up the ticker symbol (TKO) or just type in the company name (TKO Group Holdings);
  3. Enter the number of shares you would like to buy;
  4. Review your order again to make sure everything is as it should be;
  5. Submit your order for execution.

TKO stock price today

Investing in UFC — Things to consider

Before we wrap up, we must address the elephant in the room: the WWE merger that has created a lot of buzz in the investment community. The new company, traded under the ticker TKO, was expected to be a major player in the sports entertainment industry, valued around $21 billion. Expectations came true, with WWE alone boasting a market cap of around $8.37 billion as of December 2023 and UFC seeing record revenues as well.

However, there are also some potential drawbacks to consider. For example, there is the potential for conflict between the two brands. UFC appeals to a specific audience of fans who prefer grittier, more violent fights. On the other hand, WWE is mostly known for its scripted storylines, unrealistic characters, and over-the-top showmanship. It is hard to tell how the merger is going to affect both brands, so caution is more than justified.

Pros and cons of investing in UFC

Pros

Pros

  • UFC is a popular multi-billion franchise, and it’s still growing;
  • UFC generates revenue from a variety of sources that go beyond live events. Those include pay-per-view broadcasts, merchandise sales, and sponsorships;
  • It can be a passion project for investors interested in the sport.
Cons

Cons

  • If some events get canceled for whatever reason, the profits might go down;
  • The sports industry is competitive;
  • Although promising, the WWE merger might backfire.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy UFC stock

Is the UFC publicly traded?

UFC does not have its own ticker symbol, but its parent company, TKO Group Holdings, is traded under the ticker TKO.

How can I buy UFC stock?

You can invest in UFC indirectly by buying its parent company’s stock (NASDAQ: TKO) through a regulated and reputable broker such as eToro.

Is buying UFC stock a good investment?

UFC stock might be a good investment, but all investments come with potential risks. It is important that you do your own research and, if possible, consult with a professional financial advisor before making any investment decisions. 

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

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