Summary: The World Wrestling Federation (WWE) is one of the largest sports and entertainment franchises in the world and a brand that’s brought us legendary figures such as the Rock. However, it is not a separate public company anymore, so invest in its stock directly is not possible. To invest in WWE, investors can make an account at an online exchange platform such as eToro and buy shares in its parent company TKO Group Holdings.
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About WWE
The World Wrestling Federation (WWE) is the world’s most popular pro wrestling and entertainment league. It has a market cap of almost $8 billion as of December 2023, and thanks to its merge with the Ultimate Fighting Championship (UFC), it is well poised to become an even more dangerous combatant in the pay-per-view arena.
WWE IPO
An Initial Public Offering (IPO) is the period when a company offers its shares to the public for the first time. Fortunately for investors interested in the sports industry, WWE went public since 1999, trading on the New York Stock Exchange under the ticker WWE. However, it is no longer traded separately, as it is now a part of TKO Group Holdings, which also manages UFC. Therefore, to invest in WWE, investors will have to buy TKO shares.
How to buy WWE stock: Step-by-step
To buy WWE stock, you can take the following steps:
Step 1: Choose the right broker
To buy TKO stock, you’ll first need a brokerage account. There are many brokers available today, so choosing one can be a bit difficult. To make your decision-making easier, prioritize licensed platforms with a good reputation and a user-friendly interface. Moreover, consider factors such as:
- Fees;
- Platform accessibility;
- Customer support;
- Trading tool availability;
- Order types;
- Etc.
Our go-to brokerage for sports stocks and all other stocks is eToro. eToro is a fully licensed brokerage and home to over 30 million investors from all over the world. In addition, it offers a host of useful features, such as:
- Commission-free stock trading;
- 2,000+ stocks from 17 exchanges;
- Fractional shares;
- User-friendly platform.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
Step 2: Open and fund a brokerage account
When you find a brokerage that suits your investment needs and strategies, you can open an account. Usually, you can sign up by providing the broker with some personal information and going through their know-your-customer (KYC) process.
Once you’re registered, you will have to fund the account before you can buy TKO stock. Usually, you can:
- Transfer money to it from your bank account;
- Use a wire;
- Scan a check;
- Use third-party payment systems like PayPal;
- Etc.
Note
Step 4: Placing an order
Once you have funded your account, you can start placing orders and buying stocks. To do that, simply follow these steps:
- Log in to your broker account;
- Look up the ticker symbol (TKO) or just type in the company name (TKO Group Holdings);
- Specify the number of shares you would like to buy;
- Review your order one last time to ensure everything is fine;
- Submit your order for execution.
With most brokers, you’ll have several order options when submitting your order. The two most common ones are
- Market order: This order instructs the broker to purchase the stock at its current price. This is ideal for new traders as it requires no additional research and allows you to add the stock to your portfolio immediately;
- Limit order: This order lets you specify a target price at which the broker will purchase the stock.
TKO stock price today
Pros and cons of investing in WWE stock
Pros
- It is one of the most popular sports and entertainment franchises in the world;
- Strong brand;
- The UFC merge might propel the company even further;
- WWE’s current media rights expire in 2024, and some major broadcasting companies, such as Disney, are looking into acquiring them.
Cons
- The WWE leadership is known for scandals and controversies, including allegations of assault and harassment;
- The future of the company is somewhat uncertain due to rumors and ongoing investigations into CEO Vince McMahon.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
FAQs about how to buy WWE stock
How to buy WWE stock safely?
To buy TKO stock and invest in WWE safely, do a lot of research on the company’s performance and its leadership team. Moreover, make sure you use only licensed and regulated stock trading platforms such as eToro.
Can I buy WWE stock directly from the company?
WWE stock cannot be purchased directly as the company is part of TKO Group Holdings.
Who owns WWE?
WWE is owned by TKO Group Holdings, which also manages UFC.
Highly Rated Stock Trading & Investing Platform
-
Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.
-
0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.
-
Copy top-performing traders in real time, automatically.
-
eToro USA is registered with FINRA for securities trading.
