According to Cryptorank data, in July 2024, about 80 ICOs ended, raising an approximate amount of $45.17 million. The average funds raised per ICO during this period were $531,000. This indicates a robust level of investment activity in the ICO market for that month, with projects attracting substantial capital. The diversity in the amount raised, ranging from smaller sums like $40K to large amounts like $10.69 million, shows varied investor interest and project scales within the crypto fundraising space.
What Is ICO?
An Initial Coin Offering (ICO) is a modern way to raise money for projects or new businesses by giving investors digital tokens. Usually, investors give fiat money or cryptocurrency in exchange for these tokens, and occasionally, they could also get equity in the enterprise. ICOs give businesses the opportunity to reach a worldwide pool of investors interested in blockchain technology and digital assets while eschewing more conventional fundraising techniques. As of today this fundraising strategy has become more and more popular because of its potential for large rewards.
Why Should Businesses Use ICO?
Businesses, especially start-ups, can use ICOs for their funding purposes in a unique and powerful way. Apart from obvious monetary profits, it has other distinct advantages that can significantly improve a firm’s prospects:
- Access to global funds. In relation to removing geographical barriers and improving chances of acquiring large amounts of funds, ICOs are useful in providing a worldwide pool of investors.
- Cost-effective fundraising. ICOs cost less than traditional ways of raising money such as venture capital because there are fewer intermediaries and digital processes are more streamlined.
- Improved liquidity. This increases attractiveness because tokens obtained through ICOs can be traded on different exchanges thus giving investors quick buy/sell options.
- Widespread Innovation. Promoting innovative projects through ICOs fosters greater transparency, reduces costs, and enhances security. This approach encourages open collaboration and provides a more efficient framework for developing and funding new ideas.
- Strengthened community engagement and loyalty. ICOs also create engaged communities full of advocates plus end users; they generate critical opinions or comments and greater customer loyalty.
Why Does a Business Need an Agency for ICO PR and Marketing?
As is common knowledge, a company’s ability to succeed is based on the amount of funding it obtains and the management of those funds; yet, what is rarely talked about is how difficult it is for businesses sometimes to even gain investor awareness, which can prevent the organization from succeeding.
Therefore the primary objectives of any PR agency include enhancing brand recognition, acquiring traffic, and fostering community involvement through various strategies such as search engine optimization (SEO), social media marketing (SMM), and other related techniques.
On a search for a successful company to help you with your ICO sales and marketing? These top listed companies will get you set up.
1. Outset PR
Outset PR is an agency that focuses on achieving business goals through a tailored approach in public relations. Key elements of their strategy include:
- Individualized approach. Crafting a PR strategy that aligns with each company’s unique goals by analyzing the target audience and their needs.
- Adaptability. Preparing for unexpected challenges and crises by anticipating potential issues and planning effective responses.
- Monitoring and analysis. Continuously tracking multiple factors, from public opinion and brand perception to KPIs and market trends, to adapt strategies as needed.
- Building trust. Fostering strong relationships with stakeholders—customers, partners, and media.
Leveraging their proprietary technology for driving quality traffic and their extensive network of media partners, Outset PR successfully assisted BlastUP in raising $8 million during its $BLASTUP token presale, all while optimizing costs. Additionally, they played a crucial role in building a strong community of nearly 20,000 $BLASTUP holders from the ground up.
Previously, they created over 350 traffic-generating articles that successfully attracted a significant number of users to ScapesMania, contributing to the success of their token presale. At the current moment Outset PR appears to be engaged in promoting another pre-sale initiative, CYBRO, as indicated by the agency’s portfolio.
2. ReVerb
ReVerb is a comprehensive marketing agency that specializes in ICO marketing, providing users with tailored, results-oriented strategies to help them sell their ICO tokens efficiently and achieve growth. The agency crafts and oversees effective ICO marketing campaigns by educating investors on their tokens and highlighting the advantages of investing through various platforms. From writing white papers and content marketing to website development, ReVerb has the expertise needed to handle the entire ICO marketing process. This helps blockchain, crypto, and Web3 companies differentiate themselves and set new standards in the industry.
As far as the contribution of ReVerb to support different ICO projects is concerned, it has helped different projects including the BitRewards, Sastana, and DoTheMoon.
In the Sastana project, ReVerb was involved in the process of developing a platform using blockchain technology appropriate for artists. It created an opportunity for such artists to boost their creativity in their artwork in the digital realm. In the same way, for DoTheMoon (DTM), ReVerb also helped a lot in creating a white paper for the specifications of the launchpad.
3. Crowdcreate
Crowdcreate‘s data-driven ICO promotion methods ensure the success of projects. Their team of digital marketers specializes in crowdfunding and has successfully assisted over 35 projects. As a full-service growth agency with a proven track record, Crowdcreate has raised over $35 million in just three years.
One crypto ICO project that they have handled is Solidus AI Tech (AITECH). Crowdcreate supported this project by facilitating the investor search which helped AITECH to find appropriate crypto-savvy investors by conducting highly targeted and methodical approaches.
4. Ninjapromo
NinjaPromo is a premier blockchain marketing agency located in New York, specializing in social media marketing (SMM) and community management through exceptional content production, paid social advertising, influencer marketing, public relations, media relations, and more. By partnering with NinjaPromo, you can trust that your ICO, IEO, STO, DeFi, or NFT campaign will be managed effectively. They have successfully facilitated over $1.5 billion in fundraising while also providing a wide range of services, including video production (promotional and explainer videos), UX/UI design, website design, branding, and much more.
One ICO client NinjaPromo has engaged with is HTX (former Huobi). They have adopted a marketing strategy of partnering with HTX, one of the most popular cryptocurrency exchanges which is aimed at enhancing its popularity as well as making a bigger market share.
5. ICO Service
ICO Service is revolutionizing the marketing of ICOs and is committed to enhancing the success of numerous cryptocurrencies that deserve their place in the crowdfunding market. Emerging financial standards are transforming how people conduct monetary transactions. From inception to launch, ICO Service focuses on nurturing projects that create a meaningful impact in the world of ICOs.
6. ICODA
ICODA is acknowledged as one of the most successful crypto marketing agencies with a great number of successful ICOs conducted and raised funding for blockchain projects.
ICODA was incredibly useful in making Coinary develop into being successful. This comprised influencer marketing, the use of social media, and engagement of the community. They also played a part in the formulation of a basic document that any successful ICO must have in the form of an article that pointed to the viability of Coinary and its potential to attract investors. Due to good coordination and cooperation, ICODA assisted Coinary in achieving the outreach objectives in order to fundraise about $37 million for the project.
For Aventus, ICODA offered a wide range of ICO solutions that include, among others, tokenomics, and public relations. They guaranteed Aventus was placed on such platforms such as CoinMarketCap to increase its exposure and recognition. Through strategic marketing, the company was able to attract a lot of investors, thus propelling the funding of about $13 million capacity of Aventus well above the set targets.
7. Blockchain App Factory
At Blockchain App Factory agency, they prioritize security while delivering tailored ICO promotion services that cater to your unique needs. Their dedicated team of ICO marketing specialists is committed to working closely with you every step of the way, from pre-launch to post-launch, ensuring a powerful boost for your ICO. If you’re looking for experts who understand the intricacies of the blockchain space, their knowledgeable team is ready to craft the perfect strategy for your project. They’ll implement targeted digital marketing tactics designed specifically to guarantee the success of your ICO launch.
In the case of ShipChain the firm sold SHIP tokens as a means of funding the logistics chain management system based on blockchain. Due to cooperation in one and the same space with AI experts, ShipChain was able to raise about $27 million with their ICOs.
Blockchain App Factory also made sure that the ICO for Taklimakan was legal and contributed to the development of the marketing plan based on the activities in platforms such as Telegram, Reddit, and Twitter. This approach helped Taklimakan Network to gather substantial funds for their project using blockchain and investors from all over the world.
Final Thoughts: How to Choose the Best PR and Marketing Agency to Promote ICOs?
To wrap up, in the highly competitive world of ICOs, choosing the right PR and marketing agency is crucial for a company’s success. Here are some key points to consider:
- Specialized Skills. Look for an agency that specializes in developing PR strategies tailored to your specific business needs.
- Strategic Approach. An effective agency assesses risks appropriately, considers potential market changes continuously, and aims not just to meet, but to exceed fundraising objectives.
- Experience with ICOs. Select an agency with a proven track record in successfully helping projects raise enough capital through ICOs.
- Community Engagement. The right agency can help create active and engaged communities from the ground up.
- Technological Edge. Choose an agency that leverages proprietary technology and has strong media partnerships, enhancing their strategic capabilities.
- Core Values. Focus on an agency that embodies adaptability, trust, transparency and results-oriented practices.
- Long-Term Partnership. A strong agency will be a valuable partner in the ICO landscape and in achieving your long-term business goals.
While all the reviewed agencies embody most of the ideal qualities for ICO promotion mentioned above, Outset PR stands out as a top choice. The agency boasts a proven track record, and beyond mere services, Outset PR offers stability, collaboration, and strategic insights that drive sustainable growth in ICO promotioCheck out the top 7 PR and marketing agencies that can help your ICO succeed in 2024 with the right strategies and industry know-how.n. However, when selecting your preferred partner, be sure to conduct your own assessment and align your business goals with the agency’s capabilities.
