Major football clubs recently started partnering up with online casinos after noticing their online presence growing. The most recent example is a new partnership between an iconic Italian football club, Juventus, which just announced a partnership with a top-rated iGaming platform, Instant Casino.
According to the partners, the new collaboration will make Instant Casino Juventus’ new regional betting partner in Europe.
The agreement was described as a massive win for the football club’s fans and the casino’s players. Both groups will gain access to exclusive rewards and various entertainment opportunities thanks to the new team-up.
We are excited to announce that #InstantCasino is the official regional partner with the legendary @juventusfcen Football Club!
— InstantCasino (@InstantCasino) May 23, 2024
Get ready for exclusive content, thrilling games, and unique experiences. pic.twitter.com/1BQK9UbNom
Commenting on the partnership, Juventus’ Chief Commercial Officer, Tiziana Di Gioia, shared the same optimism and excitement for the future.
Di Gioia said: “We are delighted to welcome Instant Casino to the Juventus family. This partnership represents an exciting chapter for both our club and our fans. Instant Casino shares our commitment to excellence and innovation, and we are confident that together, we will create unforgettable experiences for our supporters.”
How Will Instant Casino Benefit From The Partnership?
Instant Casino is a relatively new fiat and crypto casino brand, but it has also quickly grew and made a name for itself on the sports gambling scene. The main reason for this is its instant payouts, which allow gamblers to get their money faster.
The brand will benefit from the partnership as Juventus’ fame will help increase the casino’s visibility and the bettors’ awareness of it, taking it to a whole new level.
Furthermore, the casino will become an integral part of Juventus’ ecosystem, benefitting from the LED system at Allianz Stadium, which will feature the Instant Casino logo moving forward. Apart from this, the casino will also benefit from a range of exciting promotions that the football team will be able to provide.
Instant Casino’s head of PR, Greg Turner, said that the platform and its team are honored and excited to join the iconic Italian football club. He added: “We are looking forward to starting to work with Juventus, which has a rich history and has won countless trophies both domestically and in Europe. At Instant Casino, we will continue to disrupt the market with our simplified casino and sportsbook products, while also offering our players the fastest experience in the business.”
Juventus To See A Surge In Fan Engagement
On the other hand, Juventus is expected to receive a significant boost in fan engagement. Instant Casino has special odds and various contests, allowing betting enthusiasts to place particular wagers during Juventus games.
Furthermore, the fiat and Bitcoin casino platform will offer some special perks for fans, such as official Juventus jerseys, tickets to games, and more.
The reason why Juventus is likely to benefit from increased fan engagement is a recent study by Variety Intelligence, which found that betting on sports made both viewership and fan engagement go up. The report also says that more football fans are getting into sports betting, with the percentage hitting 37% in 2022.
While Juventus is a well-known club that has been around for over a century, Instant Casino is a young addition to the iGaming industry. Despite this, it blew up thanks to its unparalleled customer experience and strategic partnerships.
Players are drawn in by instant withdrawals, higher bet limits, and attractive cashback bonuses, which allow Instant Casino to stand in a sea of competitors.
For more information, visit the Instant Casino website, X and Telegram.
