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Is Google stock a ‘Buy’ ahead of Wednesday earnings?

Is Google stock a ‘Buy’ ahead of Wednesday earnings?

Google’s parent company, Alphabet (NASDAQ: GOOGL), is approaching its next earnings report – scheduled for Wednesday, July 22 – in a somewhat uncertain position.

On the one hand, GOOGL stock remained slightly in the green through the volatility in the previous 30 days, thus retaining the overall 11.43% year-to-date (YTD) rally to $351.37. 

Google stock price YTD chart.
Google stock price YTD chart. Source: Google

Similarly, the company is overall seen as in a strong position given its continued advancement of artificial intelligence (AI) technology, extensive partnership network, and the successful raising of more than $80 billion in an equity offer that, among others, involved Warren Buffett’s Berkshire Hathaway (NYSE: BRK.A, BRK.B).

On the other hand, the firm recently suffered a significant setback when it delayed the launch of the Gemini 3.5 Pro AI model after it failed to meet internal expectations, while Nikkei research flagged Alphabet as one of big tech’s firms with an exceptionally high ‘hidden debt.’

Is Google a good stock to buy?

The overall picture, however, remains bullish for Google stock as far as Wall Street analysts are concerned. Indeed, GOOGL equity is overall regarded as a ‘Strong Buy’ and, on average, expected to rise 24.37 to $437.79 in the next 12 months, per the data Finbold retrieved from TipRanks on July 21.

Wall Street sets Google stock price target ahead of the earnings report.
Google stock price 12-month target. Source: TipRanks

Simultaneously, institutional experts to weigh in on Alphabet shares’ future in the second half of July proved unanimously bullish, with Wedbush’s Ygal Arounian offering a standout $671 forecast on July 15 and setting a new Street high.

Though the most recent price target – assigned by BMO’s Brian Pitz – was not as optimistic, it nonetheless featured a ‘Buy’ rating and an estimate upgrade from $435 to $455.

Could Google’s past success drive GOOGL stock lower?

Meanwhile, Google’s own earnings history backs the notion the Wednesday filing will be bullish, considering it has beaten every earnings per share (EPS) forecast since the second quarter (Q2) of 2025, but outperformed the expectations by 93.56% in Q1, 2026.

Nonetheless, the scale of the previous beat could itself present some headwinds should Alphabet fail to match it, as, indeed, the company’s strong history and high investor hopes themselves pose a danger even if the financials are generally strong.

Google stock technical analysis

Technical analysis (TA) of the stock, for its part, highlights both that there is a degree of uncertainty and that the odds are partially skewed toward Google stock being a buy ahead of the next earnings.

Data based on the last week and the last month of trading that Finbold retrieved from TradingView on July 21 generally paint a favorable picture of the equity. Still, the overall ‘Buy’ recommendation results from moving averages (MA) reading ‘Strong Buy’ and oscillators “Neutral.’

Google stock technical analysis.
Google stock technical analysis. Source: TradingView

The daily figures further muddy the waters as they indicate Alphabet shares are, at least in the short-term, a ‘Sell.’

Featured image via Shutterstock

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