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MADA Capital in the United Arab Emirates invests in the growth fund for the global Web3 metaverse platform CRETA’s ecosystem expansion. 

Press Releases
  • MADA Capital, managing assets in hundreds of millions, Partners with CRETA.
  • MADA Capital, operated 15+ IPOs, collaborates with CRETA for growth fund.

A global private investment fund/bank based in the United Arab Emirates (UAE), MADA Capital, announced its partnership with Creta, a massive Web3 metaverse gaming platform, through participation in the Creta Ecosystem growth fund.

MADA Capital, headquartered in the UAE, operates as a major financial institution in private banking, securities, asset management, and investment business in global markets. Notable limited partners (LP) include regional and international sovereign wealth funds, MADA Capital has a track record of successfully managing numerous global venture projects, particularly in key international cities, including the UAE, Saudi Arabia, and Egypt. The company has primarily focused its business on asset management and corporate advisory services. Ever since its establishment, MADA Capital has managed assets of hundreds of millions, led more than 15 IPOs worldwide, and established over 30 funds. Many companies and government entities in the Middle East currently show significant interest in developing the IT and gaming industries and consider it as crucial sectors responsible for shaping the nation’s future. In this environment, Mada Capital has actively participated in the fund at an early stage, being deeply impressed by Creta’s vision and technological prowess, which outshine competitors. In the future, Creta, alongside Mada Capital, will collaboratively lead the advancement of the web3 and gaming metaverse industries in the global market. Together, they aim to grow the fund, discover and support outstanding producers and content, and expand Creta’s ecosystem by fostering cooperation and nurturing technology.

The ultimate goal of CRETA is to form a coalition of world-class developers, creators, and producers, where numerous creators join and contribute their high-level creations. The company is building a new comprehensive gaming entertainment platform that will lead the next generation game/metaverse content industry.

The Creta Growth Fund aims to accomplish this by expanding the Creta metaverse in several ways, including the creation of content and a pool of talented developers. In doing so, it will bring a large number of talented Web3 developers and content into the Creta ecosystem. Numerous game developers, creators, and producers that the Creta Growth Fund will identify and collaborate with will not only increase the content lineup but will also allow Creta to go beyond the expectations of numerous game fans and creators early on. This will create synergies in PR, marketing, and community outreach that far exceed the size of the fund. As a result, as the ecosystem grows, the number of creators will grow, and their content output will further circulate and expand the Creta ecosystem.

Following the recent agreement, MADA Capital has committed to actively participate in the fund raising process for the Creta Growth Fund to include multi-billion dollar investments. Already, with big names like gaming legend Yoshiki Okamoto and genius producer Thomas Vu on board and with many more influential developers and producers joining, the launch of the Growth Fund is expected to accelerate the rapid expansion of Creta’s content and developer partnerships, accelerate the acquisition of AAA titles, and catalyze the rapid growth of the ultimate Creta ecosystem, which is an ever-expanding, ever-circulating collection of worlds, multiverses, games, creator tools, and community SuperClub.

Creta is a global Web3 metaverse gaming platform headquartered in the UAE with offices in Japan and Armenia. The development of the Creta platform is led by Diverse, a Korean metaverse game developer specializing in high-performance game engines and excellent graphics technology. The Web3-based platform uses Locus Chain, a high-performance public blockchain, and unlike traditional metaverses, it implements a super-sized multiverse where numerous metaverses can be combined and expanded with photo-realistic visual quality. In particular, Creta can significantly reduce infrastructure costs using the high-performance blockchain mainnet Locus Chain to replace most of the role of servers in online games.

In addition to its outstanding technical and creative development capabilities, it has already been recognized for its potential by collaborating with Yoshiki Okamoto, a game industry veteran who developed Street Fighter 2 and Monster Strike, and Thomas Vu, the Executive Producer of League of Legends and Netflix’s Arcane. 

Salah Alwaheb, Chairman of MADA Capital, said: “We are delighted to partner with Creta as it grows to become the dominant player in the next generation web3 gaming/metaverse platform market. The Creta Growth Fund will be backed by MADA Capital’s large funds, as well as royal families and high net-worth individuals from the Middle East.”

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Creta is a web3-based multiverse gaming platform headquartered in Dubai, UAE, with a team of developers, publishers, and blockchain experts who have made a name for themselves in the global gaming industry. These include Ray Nakazato, a respected producer in the Japanese and global gaming industry, Alexander Harutyunyan, former CEO of European game publisher INNOVA, and CCR’s Seokho Yoon, who developed Korea’s national game Fortress. In addition, Yoshiki Okamoto, a game industry veteran who developed Street Fighter 2 and Monster Strike, is participating as a major partner and is expected to lead the most competitive Web3 metaverse platform ecosystem. The partnership with Okamoto, the legendary game designer behind Street Fighter 2 and Monster Strike, which have collectively generated trillions of dollars in revenue, and Thomas Vu of League of Legends, is expected to result in a world-class lineup of web3 game titles.

Creta is comprised of four parts: the endlessly scalable Creta Multiverse, the Creta Game Platform (CGP), which powers a wide range of Web2 and Web3 games, Creta Studio, where anyone can create high-quality games and content, and Creta SuperClub, the web3 community that connects the entire Creta platform. Creta Multiverse is in the process of implementing an ultra-large-scale multiverse (three metaverses to be opened sequentially) that will allow many different metaverses to combine and expand upon each other and aims to be the only web3 platform in the world with photorealistic visuals. The Creta Multiverse is designed to be a one-stop shop for various content services and ecosystems, including games in the MMORPG, Battle Royale, and casual genres, rather than separate executions. Creta SuperClub is the first service that allows users to fully own the data of their community within the legal framework. The rights to clubs and posts are technically NFTized, allowing NFT owners, such as operators and members, to own, trade, sell, acquire, and merge. It is also a truly decentralized community service where information about each club member is not stored on a specific server but is all on-chain. This allows influencers to manage their fans without being locked into a platform.

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