South Korea’s SK Planet, part of SK Group, has announced plans to purchase MOCA Coin (MOCA) on the open market as it adopts Moca Network’s decentralized identity (DID) infrastructure. 

The initiative will introduce zero-knowledge proof technology and decentralized identity verification across SK Planet’s ecosystem, which serves 28 million users and 95,000 merchant partners.

Enterprise-scale decentralized identity

Moca Network, a project by Animoca Brands, is building a chain-agnostic identity layer designed to give users ownership of their data while ensuring interoperability across platforms. 

By integrating AIR Account and AIR Identity, SK Planet aims to allow merchants to verify user information with explicit consent, while ensuring that private data remains under user control.

“Partnering with Moca Network enables SK Planet to bring decentralized identity and privacy-preserving verification to our millions of customers and merchant partners,” said Kyosu Kim, chief business officer at SK Planet. “By leveraging AIR Kit and AIR Wallet, we can expand the benefits of OKI Club and reward our users with MOCA Coin while giving them greater control over their data. This is a strategic step forward in aligning with global standards for user privacy and digital identity.”

Kenneth Shek, project lead of Moca Network, added: 

“SK Planet’s purchase of MOCA Coin as well as its integration of AIR Kit infrastructure and adoption of zero-knowledge proofs mark an important milestone in returning data ownership to users at an enterprise scale.”

The partnership builds on the February 2025 launch of SK Planet’s OKI Club, which integrated AIR Wallet to let users earn and manage rewards. The company now plans to extend these capabilities with AIR Identity, enabling users to verify credentials and access rewards across multiple platforms, with features including token swaps and staking.

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