Technotainment, an entertainment platform that combines gaming with commerce, has raised $2 million in a pre-seed funding round to accelerate the launch of its ‘Streaming 2.0’ project.
The round was entirely community-led, with no venture capital firms involved, implying strong early adoption potential, as per the information shared with Finbold prior to the announcement.
Having debuted during the Rare EVO 2025 event in August, Technotainment plans to use the newly raised funds to improve its engineering, onboard new creators, and work on new integrations to make content more accessible.
“From day one, we set out to bring Hollywood on-chain and build a streaming ecosystem where everyone wins. A community-only raise is a powerful signal: the people who will use and build on Technotainment are the ones funding it. This is what Streaming 2.0 looks like,” Nyhl Henson, Founder and CEO of Technotainment, told Finbold.
However, some funds will be allocated to the so-called Technotainment Art & Media Institutes, which serve as decentralized production hubs established in partnership with various university partners to ensure more affordable testing.
Commerce-enabled streaming
Envisioned as a stepping stone toward a proprietary layer-1 (L1) chain, Technotainment offers real-time interactivity and commerce-enabled streams with other functionalities such as live polls, watch parties, one-click merch, etc.
The machinery behind it is supported by the soon-to-be-released, MiCA-aligned, CAST token, which is also designed to reward viewers and creators based on their participation and contribution to the ecosystem.
“Streaming is unfinished. Audiences want to get involved, creators deserve to earn much more share, and brands don’t want impressions; they want outcomes. Technotainment unites these incentives in one experience and rewards the actions that actually grow culture,” added Wesley Ellul, President & Head of Strategy of Technotainment.
Furthermore, the capital will be spent to scale technology capabilities across TV, mobile, and web, as well as to deepen the platform’s interactivity features.
A platform beta and Streaming 2.0 features are set to launch this quarter, while a token generation event is scheduled for somewhere between late Q4 2025 and early Q1 2026.
As a testament to its creator-first ethos, Technotainment is proudly championing “Delightful Droid’s Journey,” a 16-minute animated short that celebrates curiosity, empathy, and cultural diversity through the adventures of an endearing AI hero in Mystic Village.
Featured image via Shutterstock