As the age of artificial intelligence gains more traction, we see new developments every day, with advancements from OpenAI and Google that aim to present users with new solutions.
Recently, OpenAI introduced its new text-to-video program based on AI, called Sora, which will allow users to convert their ideas from written to video form, and it has already proven to be a huge step forward, as it demonstrates new examples daily.
However, it might not be OpenAI that reaps the biggest rewards from its new addition after ChatGPT, but its competitor Alphabet (NASDAQ: GOOGL).
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How could Google profit from Sora?
The correlation seems non-existent at first, but when we delve deeper into the recent developments, such as rebranding Google Bard into Gemini and its recent yet-to-be-released 1.5 upgrade.
Further examination of the new upgrade reveals the true potential of Gemini 1.5 as it opens a whole new range of possibilities regarding the domain of AI.
But one that attracts the most attention is its ability to detect AI-produced videos and deepfakes, which have proven to be an issue that hasn’t been tackled legally yet and has produced much misinformation in the previous US election cycle.
And as the elections draw closer, Gemini could see its usage spike multiple folds from the current levels.
Other potential beneficiary
With Sora enabling people to create videos they desire by simply typing out prompts, you argue that the videos produced need further refining before posting.
That is where Adobe (NASDAQ: ADBE) comes into play, as it offers multiple programs focused on content creation and development, which could greatly expand in demand with millions of freshly generated videos pouring in daily.
The prospect of Sora captivating the market is undoubted. Still, the key lies in its utilization, detecting potential benefactors from the new developments and translating these targets into the stock market.
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Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
