Trent Alexander-Arnold’s Real Madrid era is already making waves, off the pitch as much as on it. Following the official announcement of his six-year move to the Spanish giants, the England international has seen a sharp spike in social media engagement.
As of May 29, 2025, Trent Alexander-Arnold’s Instagram following stood at 12,927,673, according to data from InsTrack reviewed by Finbold Research. Within hours of Real Madrid’s official announcement, that figure had climbed past 13.3 million, an increase of more than 370,000 followers in under a day, with momentum still building.
The surge reflects not just the excitement around his high-profile move, but also the global marketing power of a club like Real Madrid.
Trent Alexander-Arnold continues to build his brand
Earlier this month, on May 1, Alexander-Arnold had 12.14 million followers, highlighting steady growth even before the transfer, likely fueled by speculation and his standout performances during Liverpool’s title-winning campaign.
The 26-year-old joins Real Madrid on a €10 million transfer fee after just a month left on his Liverpool deal, with reports suggesting the club offered a deal worth £7.67 million per year after tax (~$9.75 million), translating to approximately £150,000 per week(~$190,650/week).
These base figures don’t include additional performance-related bonuses or signing-on fees, both of which are standard at Europe’s elite clubs. With a €1 billion (~$1.08 billion) release clause reportedly written into his contract, the deal underscores Madrid’s long-term commitment to the player, and his growing commercial value.
While his decision to leave Liverpool as a free agent has sparked frustration among some Reds supporters, particularly coming so soon after the football club’s historic 20th league title and a 1.5 million-strong title parade in the city, the move also marks a new chapter for one of England’s most high-profile players.
And if early follower numbers are any indication, his personal brand is already reaching new heights.
Featured image via Shutterstock
