WhiteBIT, Europe’s leading cryptocurrency exchange by traffic, has officially entered the U.S. market with the launch of WhiteBIT US, an independently operated entity built to scale across the country.
WhiteBIT US has already secured its operational licenses and is taking steps to maximize nationwide presence. The exchange plans to expand its availability across all 50 states while maintaining a focus on transparency, compliance, and secure infrastructure.
WhiteBIT’s U.S. launch brings its signature combination of high security, robust compliance standards, and competitive trading fees to American users. The platform will also feature the company’s popular earn products, which have helped it build a base of more than 35 million users worldwide.
Volodymyr Nosov, Founder and CEO of WhiteBIT and President of W Group, said:
“Our decision to launch in the U.S. is driven not by expansion alone, but by the country’s proactive approach to cryptocurrency and its strong policy of attracting technology companies. The U.S. is focused on growing the industry and strengthening its leadership in blockchain innovation. We are here to contribute to this growth with secure infrastructure, trusted technology, and a long-term commitment to the market.”
At launch, verified U.S. users will have access to spot trading, instant exchange, and on/off-ramp services.
WhiteBIT US also plans to expand its offering with fiat integration, KYB onboarding for institutional clients, and additional products such as custody and liquidity solutions.
Building a local presence and leadership team
As part of its U.S. expansion, WhiteBIT has set up its headquarters in New York and built a team of U.S.-based executives, supported by satellite offices across the country. The company said this local presence will help it operate more efficiently and scale quickly in key states.
WhiteBIT, which already employs over 1,300 people worldwide, plans to grow its American team by hiring specialized local talent. The goal is to strengthen the country’s blockchain infrastructure and develop scalable products made in the U.S. as part of the company’s long-term growth plans.
Times Square campaign marks seventh anniversary
WhiteBIT’s U.S. debut coincides with the company’s seventh anniversary, celebrating its evolution from a single exchange into W Group, a global fintech ecosystem encompassing eight companies across crypto, payments, banking, and blockchain infrastructure.
To mark the milestone, WhiteBIT launched a global brand campaign to address public doubts about crypto and highlight the company’s commitment to trust and transparency.
One of the campaign’s videos will debut on Times Square starting November 28, showcasing WhiteBIT’s vision for secure, accessible, and globally connected digital finance.
Bringing European security standards to U.S. users
WhiteBIT enters the U.S. market as one of the most secure cryptocurrency exchanges in the world, with no recorded security breaches and several top industry certifications.
The platform is ranked among the top three exchanges for security by CER.live, holds the CryptoCurrency Security Standard (CCSS) Level 3 certification, and adheres to strict AML and KYC compliance standards.
WhiteBIT said it intends to bring these European-developed standards to American users, combining institutional-grade protection, liquidity, and accessible earn products as part of its mission to accelerate global blockchain adoption.
Featured image via WhiteBIT.
