Europe’s leading cryptocurrency exchange, WhiteBIT, concludes the year with remarkable achievements. The latest estimates reveal the company’s capitalization has reached $38.9 billion, while the annual trading volume surged to $2.7 trillion — a 200% increase compared to the previous year. These figures encompass all exchange markets (spot and futures), showcasing the company’s rapid growth and the increasing trust of its users.
For context, WhiteBIT’s trading volume surpassed major players like Kraken, whose annual trading volume stood at $628 billion. Remarkably, WhiteBIT’s trading volume exceeds the GDP of countries like Italy or Canada and approaches the GDP of France, valued at $3 trillion.
According to WhiteBIT Founder and CEO Volodymyr Nosov, this milestone reflects the exchange’s innovative strategies and strategic focus: “Reaching $2.7 trillion is the result of our dedicated teamwork and the trust of our clients. We remain committed to developing cutting-edge technologies tailored to the needs of both retail and institutional traders.”
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Top 2 in Traffic
In the fall of 2024, WhiteBIT secured its position as the second-most visited crypto exchange, with 33 million visits to the platform. This achievement places it just behind Binance and underscores the growing demand for WhiteBIT’s services.
Key Drivers of Growth
One of the primary contributors to WhiteBIT’s record trading volume has been the onboarding of institutional clients. The exchange introduced a market maker program tailored to the requirements of large-scale traders.
With low fees and rebates as high as -0.01%, the program provided attractive conditions for high-frequency trading, drawing professional traders to the platform. Institutional loans also became a cornerstone for building trust within the professional community, enabling large-scale transactions.
The platform’s advanced technical infrastructure played a significant role as well. Features like colocation to reduce latency, sub-accounts for strategy diversification, and a robust API established WhiteBIT as a reliable partner for institutional clients.
The introduction of a new affiliate program also contributed significantly by engaging large communities of retail traders, driving user acquisition, and boosting trading activity, which ultimately supported WhiteBIT’s exceptional performance.
Currently, the exchange serves over 1,300 institutional clients.
Expanding Global Reach
Today, over 30 million people worldwide use services and products from the WhiteBIT Group holding. These include the centralized exchange WhiteBIT, the crypto payment solution Whitepay, the decentralized exchange WhiteSwap, the NFT marketplace white.market, and the gaming platform Pocket Rocket.
Additionally, WhiteBIT Group encompasses Whitechain, its proprietary blockchain, and WhiteBIT Coin (WBT), which has experienced an impressive 349.39% growth over the year.
With 600+ trading pairs and more than 300 digital assets, WhiteBIT continues to strengthen its competitive edge in the global market.
In a recent interview, CEO Volodymyr Nosov confirmed WhiteBIT’s plans to enter the US market.
Commitment to Security
WhiteBIT stands out as one of the most secure cryptocurrency exchanges globally. Ranked among top 5 in security by CER.live, it is the first crypto exchange to achieve the highest-level Cryptocurrency Security Standard (CCSS) certification.
The platform also holds a Payment Card Industry Data Security Standard (PCI DSS) certification, safeguarding customer payment information, and has been recognized by Hacken for excellence in cybersecurity.
WhiteBIT remains committed to continuous growth, solidifying its position in the international market, and expanding its impact on the global crypto ecosystem.
