This sudden surge came on the heels of a significant legal win for Ripple on July 13 against the U.S. Securities and Exchange Commission (SEC). Notably, as XRP’s value soared, Google searches for the cryptocurrency have mirrored this trend, rising considerably in the last 7 days.
Notably, Google search interest in the key phrase ‘how to buy XRP’ soared to the highest level in a year, hitting ‘100 points,’ the maximum search interest in the period between July 9 and July 15.
Similarly, as can be seen from the above chart, the number of searches for the ‘how to buy Ripple’ keyphrase also peaked at the highest mark in a year.
On a regional basis, the country that has been showing the highest interest in purchasing XRP is Singapore, followed by Hong Kong, Slovakia, Finland, and Denmark.
Meanwhile, nations that searched for how to buy Ripple include Lebanon, North Macedonia, Trinidad & Tobago, Croatia, and Lithuania.
Why is there growing interest in XRP?
The above chart demonstrates an overall uptrend in the number of Google searches for XRP in 2023.
However, the most evident spike was seen in the last week, which is no coincidence. Notably, the rising interest in the crypto token coincided with its remarkable price gains, driven by a new US court ruling which concluded that Ripple did not violate securities laws through XRP sales on public exchanges.
The decision marked a landmark legal win for the blockchain firm, which has been battling the securities regulator in court for nearly three years.
This ultimately led to renewed investor optimism around XRP, propelling its price by more than 71% over the past week, from $0.47 to $0.81 as of July 20.