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Christiano Ronaldo partners up with Binance to introduce a new NFT collection

Cristiano Ronaldo and Binance have announced a new non-fungible token (NFT) collaboration called “Forever Worldwide: The Road to Saudi Arabia,” according to the latest information shared with Finbold on May 29.

The new collection traces Ronaldo’s journey from Madeira to global football fame, offering fans unique experiences and real-life rewards.

The new Ronaldo NFT collection

The NFT collection highlights pivotal locations in Ronaldo’s life and career, including Madeira, Lisbon, Manchester, Madrid, Turin, Saudi Arabia, and Portugal.

Artists with personal ties to each of these places have been selected as NFT designers.

Ronaldo expressed his excitement about the project, highlighting the sentimental value of each location featured in the collection, stating: 

“I’m excited that this new NFT collection with Binance offers fans pieces of my journey throughout my football story. Each place in ‘Forever Worldwide: The Road to Saudi Arabia’ means a lot to me personally and I can’t wait for fans to see my career’s big moments through this special artwork collection. Working with artists who really capture the feeling from each place makes this experience even more sentimental, and as NFTs, these moments in my journey can live on forever.”

Sarah Dale, Head of Brand Partnerships at Binance, emphasized the innovative aspect of the collection, stating:

“Cristiano Ronaldo’s incredible journey from humble beginnings to football legend has not only inspired fans around the world but has brought all of us along that incredible ride. To encapsulate this journey, we’ve worked with him to create our most remarkable NFT collection to date with the very best rewards ever offered for sports fans, while giving a platform to incredible talent with personal ties to iconic locations throughout Cristiano’s life. Together, we’re committed to reshaping fan engagement in sports, and this collection does that by opening up new horizons of NFT utility and levels of fan-connections.”

Ronaldo NFT drop schedule

The new NFT collection will launch in two drops during the upcoming football season, followed by a June auction for a limited set of super rare NFTs. 

Drop 1 begins on May 29, featuring artwork from Madeira, Lisbon, and Manchester. 

Artists Katt Phatt, Rodrigo Doin, and John Sheehan contribute designs reflecting Ronaldo’s early career.

Drop 2, launching on June 6, includes artwork for Madrid, Turin, and Saudi Arabia. 

Spanish artist Lisett Ledón, Pasquale Garibaldi from Italy, and Saudi artist Shaker Kashgari will depict Ronaldo’s success in these regions.

The first drop collection is available exclusively on the Binance NFT Marketplace starting May 29, 2024.

Super rare Ronaldo NFTs

In June, a special collection of seven super rare NFTs by Mr. Dheo will be auctioned. 

These NFTs honor Ronaldo’s dedication to his home country and offer exclusive rewards, such as a trip to Riyadh and a personalized goal celebration with the football star.  

Fans can win one of the special SSR NFTs through a quiz starting June 11. 

Each NFT costs $35, except for the limited SSR NFTs, and collectors can earn rewards like vintage jerseys, football tickets, and personalized messages from Ronaldo.

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