Grant Cardone’s net worth in 2025 is a reflection of his relentless drive, savvy business moves, and undeniable flair for self-promotion. Whether you see him as a hustling genius or a polarizing showman, his financial empire commands attention.
In this guide, we’ll break down Grant Cardone’s net worth, from his sprawling property empire to his high-stakes investments, while unpacking the controversies and personal moves that keep him in the spotlight.
Grant Cardone’s net worth
Grant Cardone’s net worth is widely estimated at $600 million. While some speculate his wealth could be higher—Cardone himself has hinted at nearing billionaire status in past interviews—no definitive evidence pushes his fortune beyond this mark for 2025.
The entrepreneur’s company, Cardone Capital, manages an impressive $4.8 billion in real estate assets, primarily multifamily properties, but his personal net worth reflects his equity, income, and lifestyle, not just the firm’s total holdings.
This $600 million figure, while substantial, hasn’t been independently verified to climb significantly since 2023 and 2024 estimates, suggesting steady growth rather than a dramatic leap.
How Grant Cardone made his money
Beyond his real estate empire, Cardone’s net worth swells thanks to his talents as a best-selling author and social media heavyweight. With eight books like The 10X Rule and Sell or Be Sold generating steady royalties, plus over 8 million followers across Instagram, YouTube, and X as of 2025, he’s turned advice into a goldmine.
The property mogul and financial influencer – who shared on TikTok that his wealth preservation strategy involves ‘going broke’ twice a year to avoid paying taxable income.
Here’s a brief overview of Grant Cardone’s income sources:
- 1. Real Estate Investments
Cardone’s primary wealth driver is his extensive real estate portfolio, which focuses on multifamily properties across the United States. By investing in income-producing assets, he generates significant cash flow and long-term value, establishing himself as a powerhouse in the real estate market.
- 2. Sales Training Programs
A major revenue source for Cardone is his sales training empire. Through programs like Cardone University (also known as Grant Cardone University), he offers online courses and resources designed to sharpen sales skills for individuals and businesses. Notably, his website even accepts Bitcoin as payment, showcasing his innovative approach to monetization.
- 3. Books and Publications
Cardone is a prolific author, with bestsellers like The 10X Rule, Sell or Be Sold, The Closer’s Survival Guide, The Millionaire Booklet, and How to Create Wealth Investing in Real Estate. His books, which focus on sales strategies, business growth, and personal development, have sold millions of copies worldwide, adding to his income and influence.
- 4. Public Speaking
As a highly sought-after motivational speaker, Cardone earns substantial fees for appearances at conferences, seminars, and corporate events. Sharing his journey and actionable insights, he inspires audiences globally while boosting his personal brand and revenue.
- 5. Online Presence
Cardone has cultivated a massive online following, leveraging platforms like YouTube, TikTok, and others to monetize his content. His digital presence as a financial influencer amplifies his reach and creates additional income streams through ads, sponsorships, and premium content.
Grant Cardone’s wife’s net worth
Grant Cardone, and his wife, Elena Cardone (née Lyons), form a dynamic power couple with a combined net worth estimated at approximately $605 million. Together, they are said to be “10X more powerful,” a nod to Cardone’s famous 10X Rule philosophy.
Here’s a closer look at Elena Cardone’s individual net worth and their joint success.
Elena Cardone’s Net Worth
Elena Cardone’s net worth is reportedly between $1 million and $5 million. While much of her wealth is tied to her husband’s business ventures, she has carved out her own identity as an author and entrepreneur. Her book, Build an Empire: How to Have It All, offers insights into creating success in business and life, contributing to her personal earnings and reputation.
Who Is Elena Cardone?
Elena Lyons, now Elena Cardone, transitioned from a career in acting to becoming a vital part of the Cardone empire. Beyond her role as a supportive spouse, she actively participates in their business endeavors and inspires others through her writing and public presence.
Grant Cardone: Controversies and Personal Life
Grant Cardone’s immense wealth and larger-than-life persona, built on the success of The 10X Rule and his real estate empire, have not come without controversy. As a prominent entrepreneur and social media influencer, he has faced scrutiny over his business practices, legal battles, and personal lifestyle.
Below is an exploration of the key controversies and a glimpse into his personal life.
Fraud Allegations and Questionable Ventures
Cardone has been no stranger to fraud allegations, particularly tied to his real estate investment firm, Cardone Capital. Investors have accused him of promising outsized returns—sometimes as high as 15% annually—while delivering far less, with some claiming returns as low as 4.5%.
A 2020 class-action lawsuit alleged that he misled investors through exaggerated social media promotions, downplaying risks and overselling the profitability of his funds. Though a notable lawsuit was dismissed in 2023, the accusations have fueled debates about the legitimacy of his ventures.
Tenant Overcharging Scandal
A Palm Beach Post investigation added fuel to the fire, uncovering that tenants in a Cardone Capital-owned apartment complex, designated as workforce housing, were overcharged. Intended to provide affordable rents, the property instead saw tenants paying above-market rates, with subsidies allegedly pocketed rather than passed on. This revelation painted Cardone as a corporate landlord prioritizing profit over ethics, further tarnishing his public image among critics.
The final word
Although a controversial public figure, Grant Cardone’s net worth doesn’t seem to mind frequent negative comments and allegations. He’s allegedly worth between $600 million with a real estate empire, and a whole host of luxury assets, which make him one of the most influential and wealthiest entrepreneurs in the United States today.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
FAQs about Grant Cardone
What does Cardone Capital do?
Cardone Capital is an investment firm that manages over $4 billion in real estate assets, primarily focusing on multifamily apartment complexes.
Does Grant Cardone have a private jet?
Yes, Grant Cardone owns a Gulfstream G200 private jet.
What books has Grant Cardone written?
Grant Cardone is the author of several books, including The 10X Rule and Sell or Be Sold.
What is the 10X Rule in business?
The 10X Rule in business is a principle that encourages setting goals that are ten times greater than what you believe you can achieve and putting in ten times the effort to accomplish them.
