As the head of one of the biggest sports brands in the world, Dana White’s net worth is something that fascinates audiences worldwide. This is why, in the following piece, we’ll cover his personal wealth, as well as all other relevant financial information.
Who is Dana White?
Dana White is best known as the CEO of the Ultimate Fighting Championship (UFC), the premier MMA organization.
Born in Manchester, Connecticut, White grew up in a modest household and spent much of his youth in Boston, Massachusetts. His early career was far removed from the glitz and glamour of the UFC; he started off running boxercise classes and managing fighters.
Dana White’s life took a significant turn in 2001 when he, along with childhood friends Lorenzo and Frank Fertitta, purchased the UFC. Under White’s leadership, the UFC transformed from a struggling organization into a global sports powerhouse, worth $11.3 billion in 2024, according to Forbes.
Dana White and Trump
Dana White’s relationship with former President Donald Trump dates back to 2001. During the early years of the UFC, when the organization struggled for mainstream acceptance, Trump provided critical support by offering venues at his properties for UFC events, helping the UFC gain traction. White has frequently expressed his gratitude for Trump’s support during those formative years, saying, “Donald Trump was the first one to recognize the potential of the UFC and gave us an opportunity when no one else would.”
In return, Dana White has been a vocal supporter of Trump. He has spoken at multiple Republican National Conventions, including in 2024 (together with Hulk Hogan, another icon in combat sports), where he introduced Donald Trump by saying:
He is one of the toughest, most resilient human beings I’ve ever met in my life. And let me tell you what, everybody wants to act like a tough guy.… Well, when the [expletive] goes down, you find out who tough guys are and who tough guys are not. This guy is the legitimate, ultimate American bad [expletive] of all-time.
What is Dana White’s net worth?
According to Marca, Forbes estimated Dana White’s net worth to be $500 million. Furthermore, Sportskeeda concurs with this valuation and adds that White’s annual earnings total $20 million when considering his share from UFC events, along with endorsements and sponsorships.
How did Dana White make his money?
Though Dana White’s wealth primarily comes from his involvement with the UFC, he has several other revenue streams that contribute to his wealth.
- UFC salary and bonuses: As the president of the UFC, White earns a significant annual salary, along with substantial bonuses tied to the organization’s performance;
- Equity in the UFC: White owned a percentage of the UFC and benefited immensely from its sale to Endeavor (NYSE: EDR) in 2016 for $4 billion;
- Merchandising and licensing: The UFC’s global brand includes merchandise sales and licensing deals, which also contribute to White’s income;
- Endorsements and appearances: White has lucrative endorsement deals and earns money from public speaking and media appearances;
- Real estate investments: He has invested in various real estate properties, which add to his wealth;
- Other business ventures: White has also dabbled in other business areas, including his own production company.
Personal life and controversies
When it comes to his personal life, Dana White keeps a relatively low profile. Nevertheless, it’s well known that he’s married to Anne White—his high school sweetheart—and they have three children together.
Dana and his family reside in Las Vegas, Nevada, where he manages his business. Despite his demanding career, White emphasizes the importance of family and often speaks about how they keep him grounded amidst his professional successes and controversies.
Speaking of controversies, in January 2023, Dana White was caught on camera slapping his wife during a New Year’s Eve party in Mexico. White’s involvement in promoting a slap-fighting league has also been controversial, especially given the timing shortly after his own physical altercation incident.
Podcast walkoff
Dana White Quits Howie Mandel’s Podcast
How much is Dana White worth?
Dana White’s net worth is estimated at around $500 million and will definitely grow even further as the Ultimate Fighting Championship expands globally and increases its market value. Nevertheless, he’s already a major figure in the sports and entertainment world due to his involvement with the UFC, regardless of his financial status.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
FAQs about Dana White’s net worth
How much is Dana White worth?
Dana White’s net worth is estimated at around $500 million.
How did Dana White become so wealthy?
Dana White’s wealth primarily comes from his role as the president of the UFC and his equity in the company. He also earns from real estate investments, endorsement deals, and other business ventures.
Does Dana White have a salary?
While the exact figures are not publicly disclosed, Dana White’s salary as the UFC president is reportedly $20 million annually, excluding bonuses.
When did Dana White buy UFC?
Along with Lorenzo and Frank Fertitta, Dana White bought the UFC in 2001.
Did Dana White sell his UFC shares?
Yes, Dana White sold a portion of his shares during the sale of the UFC to Endeavor in 2016 but retained a significant equity stake in the company.
How much did Dana White sell the UFC for?
Dana White, along with Lorenzo and Frank Fertitta, bought the UFC in 2001.
What are some of Dana White's notable assets?
Dana White owns luxurious real estate, a collection of exotic cars, a private jet, and an extensive art collection.
Has Dana White faced any controversies?
Yes, Dana White has been involved in several controversies, including disputes over fighter pay, public feuds, and legal issues.
