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How to Buy Google Shares in Australia | Invest in GOOGL

how to buy Google shares in Australia
Marko Marjanovic

Summary: Google is the biggest search engine and one of the most profitable subsidiaries of its parent company, Alphabet, which makes it an enticing investment opportunity for a lot of investors. In this guide, you will learn how to buy Google shares in Australia through an online brokerage such as Plus500.

Recommended Multi-asset Broker for Online CFD Trading

  • Reliable & Regulated by CySEC (#250/14) - Plus500 Ltd is a FTSE 250 company listed on the London Stock Exchange

  • Wide range of instruments - CFDs on stocks, crypto, forex, commodities, ETFs, and more

  • Low cost investing - No commissions and tight spreads.

  • Transparent pricing on overnight funding, currency conversion fees, guaranteed stop orders, and inactivity fees.

  • Advanced platform - Top notch analytical tools, real-time quotes, fast order execution, secure withdrawals

Over 24 million users since the inception of Plus500 Group
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 80% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

About Google

Google search engine. Source: Google.com

A subsidiary of Alphabet Inc. (NASDAQ: GOOGL, GOOG), Google is a multinational technology company mostly known for its search engine of the same name. In addition, the company focuses on cloud computing, internet marketing, and artificial intelligence (AI), generating almost $280 billion a year. 

Google is a subsidiary of the publicly traded Alphabet, a NASDAQ-100, S&P 100, and S&P 500 component traded on NASDAQ under two ticker symbols: GOOGL and GOOG. 

The main distinction between the two stocks lies in the voting rights they provide:

  • GOOGL (Class A stock) grants one vote per share for shareholders in corporate decisions;
  • GOOG (Class C stock) does not provide any voting rights to shareholders.

How to buy Google shares in Australia: Step-by-step

Australian investors interested in buying Google shares can do so by taking the following steps:

Step 1: Choose a broker 

To start investing in Google, you will have to choose a reputable and licensed stock broker that can accommodate your financial goals and investing preferences.

How to choose a proper online broker:

  • Check commission rates and account maintenance fees;
  • Verify that the platform is user-friendly and able to accommodate investors of all kinds;
  • Examine the platform’s cybersecurity measures and look for licenses from respected financial organizations, such as the Australian Securities & Investments Commission (ASIC);
  • Look for responsive customer support;
  • Ensure the platform gives users access to the specific financial assets you’re interested in (in this case, Google shares);
  • Consider extra features such as research tools, chart patterns, and educational resources.

Our go-to broker for Australian investors is Plus500. The platform is regulated by the Australian Securities & Investments Commission (ASIC) and offers a variety of features, including:

  • Free demo accounts;
  • Multi-asset CFDs on more than 2,000 financial instruments, including stocks, Forex, crypto, ETFs, commodities, and more;
  • Mobile trading;
  • Convenient deposit options via PayPal, Visa, Mastercard, etc.:
  • Free withdrawals.

Recommended Multi-asset Broker for Online CFD Trading

  • Reliable & Regulated by CySEC (#250/14) - Plus500 Ltd is a FTSE 250 company listed on the London Stock Exchange

  • Wide range of instruments - CFDs on stocks, crypto, forex, commodities, ETFs, and more

  • Low cost investing - No commissions and tight spreads.

  • Transparent pricing on overnight funding, currency conversion fees, guaranteed stop orders, and inactivity fees.

  • Advanced platform - Top notch analytical tools, real-time quotes, fast order execution, secure withdrawals

Over 24 million users since the inception of Plus500 Group
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 80% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

Step 2: Register and fund your brokerage account

Next, you can register an account by providing the broker with some of your personal and banking information. Once your account has been approved, you can link it to a chosen payment method and make an initial deposit. Some brokers impose no account minimums, but others do. Plus500, for example, has an account minimum of $100. 

Usually, you can fund your account via:

  • Bank account transfers;
  • Wire transfers;
  • Third-party payment systems such as PayPal;
  • Transfers from other accounts.

Step 3: Place your order

After funding your account, you can buy Google shares by following these steps:

  • Locate the Google stock by either searching for its ticker symbols (GOOGL, GOOG) in your broker’s search bar or by searching for the company name itself — in this case, search for Alphabet, the company that owns Google;
  • Specify the number of shares you wish to purchase or the dollar amount you intend to invest;
  • Select the order type, such as limit, stop-loss, etc.;
  • Carefully review all the order and your information to ensure accuracy;
  • Execute the order.

Google stock price today

Pros and cons of investing in Google

Pros

Pros

  • Alphabet has a diverse portfolio: Alphabet has a vast and diverse portfolio encompassing a range of products and services of which Google is only a part. By investing in Alphabet, you invest in YouTube, Android, etc;
  • Good growth prospect: Alphabet is a blue-chip company involved with artificial intelligence (AI) and autonomous vehicles (AVs) in addition to search engines and cloud computing;
  • Stability: Thanks to its search engine monopoly, Google has a competitive edge within its industry;
  • Widespread relevance: Google is an important company for today’s society, as millions use Google products everyday. 
Cons

Cons

  • High competition: Google faces fierce competition from Apple, Microsoft, Amazon, and other companies in the sector;
  • No dividends: Google does not distribute dividends to its shareholders.

How to buy Google shares in Australia safely

Investing is risky by definition, so profits are never guaranteed. However, you can greatly increase your chances of profit by avoiding some of the most common investing mistakes, such as:

  • Neglecting to do thorough research on the stock’s performance, the position of the company within the industry, and the public sentiment;
  • Lacking well-defined financial goals and strategies;
  • Trying to time the market;
  • Neglecting portfolio diversification and relying on a single asset to carry you to success;
  • Allowing emotions to influence decision-making;
  • Investing when you are not in the position to do so, for example, when you have unpaid debts and other financial obligations.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk. 

FAQs about how to buy Google shares in Australia

How to buy Google shares in Australia?

To buy Google shares, Australian residents can register an account at an online stock trading platform such as Plus500.

What is the difference between GOOG and GOOGL stocks?

GOOGL is a Class A stock, so one share of GOOGL gives you one vote on company matters. GOOG is Class C stock and comes without voting rights. Both stocks are typically traded at around the same price.

Is it a good idea to invest in Google in Australia?

Australian residents can reap numerous advantages when investing in international companies. For example, they can monetize on the success of some of the largest global companies, such as Alphabet, and diversify their portfolio. Moreover, foreign markets often move contrary to the Australian stock market, potentially improving investment volatility. 

Recommended Multi-asset Broker for Online CFD Trading

  • Reliable & Regulated by CySEC (#250/14) - Plus500 Ltd is a FTSE 250 company listed on the London Stock Exchange

  • Wide range of instruments - CFDs on stocks, crypto, forex, commodities, ETFs, and more

  • Low cost investing - No commissions and tight spreads.

  • Transparent pricing on overnight funding, currency conversion fees, guaranteed stop orders, and inactivity fees.

  • Advanced platform - Top notch analytical tools, real-time quotes, fast order execution, secure withdrawals

Over 24 million users since the inception of Plus500 Group
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 80% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

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