How to Buy NHL Stock [2025] | Step-by-Step

Summary: Although you can’t buy NHL stock as it isn’t traded publicly, you can still invest in the National Hockey League indirectly by buying sports-related stocks. The most convenient way to do so is through a reputable online broker platform. In this case, our go-to broker is eToro.

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• 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

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Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

About NHL

The National Hockey League (NHL) stands as one of the major professional sports leagues in North America. With 32 teams competing across the United States and Canada, the NHL captivates millions of fans with its fast-paced, hard-hitting ice hockey matches.

NHL IPO

As of 2025, the NHL hasn’t conducted an IPO. However, things might change in the future, and if the NHL conducts an IPO, it would provide fans and investors with an opportunity to buy shares and become part of the league’s financial journey.

How to buy NHL stock: Step-by-step process

Here’s a step-by-step guide on how to buy sports-related stock until NHL becomes available through an IPO or other means:

Step 1: Look for alternatives

While NHL stock isn’t available, you can still consider investing in other ways. Research is key here to finding profitable sports-related stocks. Notably, you can look into some NHL teams that are publicly traded, or you can search for other stocks from the same sport niche, with some of them including:

• MSG Sports: Madison Square Garden Sports Corp. operates as the owner and manager of professional sports teams, including the New York Knicks and the New York Rangers. By investing in its stock (NYSE: MSGS), you can gain access to the sports and entertainment sector, particularly in major metropolitan markets such as NYC. To learn more, refer to our comprehensive guide, How to Buy MSG Sports Stock;

• Genius Sports: Specializing in data, technology, and services for the sports betting and media sectors, Genius Sports Group is a tech company worth considering. Namely, investing in its stock (NYSE: GENI) could open opportunities in the expanding sports betting and gambling industry. Discover more in-depth information in our guide on How to Buy Genius Sports Stock;

• Academy Sports + Outdoors: Catering to sports, outdoor activities, and recreation, Academy Sports + Outdoors stands as a prominent retailer in the sporting goods and outdoor lifestyle domain. Delving into its stock (NYSE: ASO) presents a chance to engage with the resilient retail aspect of the sports industry. For a detailed walkthrough, check out our guide on How to Buy Academy Sports Stock.

Step 2: Choose the right broker and open an account

To buy sports stock, you’ll need to register a brokerage account that offers access to the stock market. Therefore, look for a reputable online brokerage that offers a user-friendly platform and affordable trading fees. Once you find the one that suits your investment profile perfectly, go on and create an account by providing your personal information and completing any required verification steps.

Nevertheless, for this kind of investing, our go-to brokerage is eToro. It has more than 30 million registered accounts from all over the world, and it holds a license from various regulatory bodies, including FinCEN. eToro also offers a host of beneficial features for investors, with some of them being:

• Commission-free stock trading; 
• 2,000+ stocks from 17 exchanges;
• Fractional shares;
• User-friendly platform.

Highly Rated Stock Trading & Investing Platform

• Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

• 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

• Copy top-performing traders in real time, automatically.

• eToro USA is registered with FINRA for securities trading.

30+ million Users

Get Started

Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

Step 3: Deposit funds

After opening your brokerage account, you’ll need to deposit funds to buy the desired sports stock. Most brokerages accept various funding methods, including bank transfers and credit and debit card payments. So, make sure you have sufficient funds in your account to cover the investment amount you’re considering.

Step 4: Make your investment

Once your account is funded, search for the chosen stock using its ticker symbol. For example, if you choose to buy Academy Sports + Outdoors stock, its ticker symbol is ASO. Furthermore, enter the number of shares you want to purchase and place your order. You can decide between different types of orders, such as market orders (executed at the current market price) or limit orders (executed at a specific price).

Pros and cons of buying sports stocks

Pros

• Emotional connection: Investing in sports stocks allows you to support the teams you’re passionate about;
• Potential for growth: If the league performs well financially, the value of related stocks may increase over time;
• Diversification: Adding sports stocks to your portfolio can provide diversification beyond traditional investments.

Cons

• Volatility: Sports stocks can be volatile, with performance influenced by team success, league controversies, and other factors;
• Limited influence: As a shareholder, you don’t have a direct say in team operations or league decisions;
• Risk factors: Like any investment, there’s a risk of losing money if the stock’s value decreases.

What to avoid when buying stock

Avoiding common mistakes when buying stocks is crucial for successful investing. Here are some things to steer clear of:

• Impulse buying: Making investment decisions based on excitement, rumors, or emotions can lead to poor choices. Therefore, always conduct thorough research before investing;

• Ignoring research: Lack of research can lead to uninformed decisions. So, it’s key to understand the company’s financial health, industry trends, competition, and growth prospects before investing;

• Overlooking fees: Transaction fees, brokerage commissions, and other costs can eat into your returns. This is why it’s necessary to choose a brokerage with competitive fees to minimize their impact;

• Chasing hype: Investing in a company solely because it’s trendy or talked about can be risky. The thing is—trends can change quickly, and what’s popular today might not be tomorrow;

• Putting all eggs in one basket: Avoid investing all your funds in a single stock. Instead, you should diversify your portfolio across different industries and asset classes to spread risk.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy NHL stock

Highly Rated Stock Trading & Investing Platform

• Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

• 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

• Copy top-performing traders in real time, automatically.

• eToro USA is registered with FINRA for securities trading.

30+ million Users

Get Started

Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD