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How to Buy Porn Stocks [2024] | Step-by-Step

How to Invest in Porn Stocks
Nemanja Curcic

Summary: You can invest in the adult entertainment industry by buying porn stocks in publicly traded pornography-related companies. This guide will explain each step of the process using a reputable online investing service such as eToro.

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  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Can you buy porn stocks?

Although the sex industry tends to be in private hands, many companies have opted to go public. While accurate numbers are hard to acquire due to the low-profile nature of the job, you can find businesses like adult content distributors, condom manufacturing, and other sex-related consumer goods listed on stock exchanges such as Nasdaq and S&P 500.

Investing in porn stocks

A dose of controversy follows porn-related industries due to social taboos, but you can buy porn stocks in publicly-traded companies as simply as in any other. These businesses tend to perform well even in times of crisis for other sectors, as pornography and porn-related products remain in stable demand.

Even if your principles detract you from buying outright porn stocks, you can find more mainstream companies that benefit from adult entertainment, like cable operators, intimate lifestyle brands, and the adult gaming industry.

How to buy porn stocks?

When someone mentions buying porn stocks, most investors think of big brands like Pornhub, Brazzers, or a subscription-based brand OnlyFans. They are growing increasingly popular, and their annual reports and readiness to embrace new technologies and innovate show promise. However, both of these, along with most porn-related companies, are privately owned with little intention of going public anytime soon.

Despite being prominent and recognizable, Pornhub, Brazzers, and OnlyFans are not the only major players in the porn-related industry. Due to the sheer size and profitability of porn, investors will have no trouble finding a suitable investment alternative and gaining access to porn stock price speculation.

How to buy porn stocks in publicly-traded companies: Step-by-step

To find and invest in a publicly-traded porn business, go through the following steps:

Step 1: Research the market and choose a porn stock

Before finding a potential porn stock candidate, you will need to research the market for the publicly-traded company that fits your investing style and financial goals. The most contributing factor to this decision should be the company’s promising growth rates.

The porn market is enormous, encompassing more than just streaming services like Pornhub. Depending on your preferences and your research, you can opt for several different domains related to porn, such as:

  • Adult content: You can find adult content in many forms and shapes, such as movies, video games, virtual reality, magazines, and adult fiction. There is no lack of choice in this branch of industry, so finding a suitable stock of a publicly traded company should not be too difficult;
  • Adult novelty: The sex toy industry aims to reach a value of $75.73 billion by 2030, a lucrative market for many investors. Apart from sex toys, you can invest in companies that produce lingerie, sexual wellness goods, and other types of adult novelty;
  • Sextech: The most rapidly growing branch of adult entertainment, Sextech brings innovation and cutting-edge technology to enhance how we experience sex. Buying these porn stocks is particularly lucrative to investors who seek to capitalize on technological advances;
  • Webcam sites: As demand for porn evolves in favor of direct customer-performer interaction, webcam sites have gotten increasingly more attention. They represent a viable career option for amateur adult models and a potentially profitable porn stock for investors.
  • Porn-related mutual funds: You can also discover mutual funds investments that suit your needs for a diversified portfolio of adult-related assets.

Our top 3 choices

Our recommended top three adult entertainment-related stocks available on eToro include:

  • Reckitt Benckiser Group plc (RKT.L): The British multinational consumer goods company owns Durex, the most globally recognized condom and personal lubricants brand. Apart from holding nearly a third of the global condom market, Durex also produces sex toys and intimate lifestyle products;
  • Hanesbrands Inc. (HBI): A major player in providing innerwear and activewear in the Americas, Australia, Europe, and Asia, Hanesbrands Inc. is the owner of several brands that produce and sell men’s underwear, women’s panties, and intimate apparel;
  • Victoria’s Secret & Co. (VSCO): The world’s largest intimates specialty retailer and a household name, Victoria’s Secret is known for its signature underwear, prestige fragrances and body care, and fashion-inspired lingerie. Although discontinued in 2018, the Victoria’s Secret Fashion Show and its Angels are still fresh in the minds of many adult industry consumers.

Our recommended online exchange, eToro, allows you to buy each of the porn stocks listed above.

Step 2: Set up a brokerage account

To buy porn stocks, you need to set up an account with a regulated and reliable investing service. Before you make a choice, consider the following factors:

  • Broker reputation: Stick with service providers that showcase licenses issued by authorities such as the Financial Conduct Authority (FCA) or Financial Industry Regulatory Authority (FINRA);
  • Fees and commissions: It is optimal to have your fees and commissions as low as possible, but this should not come at the expense of other qualities. Also, check for account maintenance charges and additional potential costs;
  • Security: Safe and secure stock trading should be among your top priorities. Look for measures such as two-factor authentication and SSL technology;
  • Trading tools: Analyze the service provider’s trading platform to see whether it provides tools such as real-time quotes, charting tools, order types, and mobile accessibility;
  • Range of offerings: Ensure the service provider enables access to the relevant stock exchanges that list the porn stock you want. Consider whether they give access to other related investment products such as mutual funds, ETFs, and options;
  • Customer support: Responsive customer support is valuable so search for the customer support team and their service reviews online and check for any red flags.

Where to buy porn stocks

To invest in porn stocks, we recommend using eToro. This regulated and renowned exchange hosts over 30 million accounts and holds licenses issued by authorities such as the U.S. Securities and Exchange Commission (SEC) and Commodity Futures Trading Commission (CFTC)

eToro also provides features such as:

  • Commission-free stock trading; 
  • 2,000+ stocks from 17 exchanges;
  • Fractional shares available;
  • User-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Step 3: Deposit funds into your account

Once you have an account, you must make a deposit and transfer some funds. Depending on the brokerage platform, you can choose from several different payment methods. These often include linking a bank account directly, using a debit, credit, or prepaid card, or using a third-party financial service like PayPal (PYPL).

Step 4: Place a trade

When you see the funds in your account, you can proceed to invest and place your trades. For those who opted for eToro, just:

  • Step 1: Log in on the website and search for the company’s ticker stock symbol (e.g., PLBY for Playboy or LUVU for Luvu Brands);
  • Step 2: Input the number of shares you wish to purchase;
  • Step 3: Select the order type (market order or limit order) and place it;
  • Step 4: Submit the trade.

Step 5: Monitor and manage your investment

The investment process is by no means over when you buy porn stocks and receive them in your portfolio. You should monitor and manage your portfolio by reevaluating your investment goals against ever-changing company performance, industry or sector trends, and other relevant factors.

Stay ahead of potential disasters by remaining informed about the relevant data. The more you know, the safer your investment and the greater the chances of making a profit.

If you wish to calculate the average stock price of your investments, you can use our stock average calculator.

Pros and cons of investing in porn stocks

Pros

Pros

  • Economic resilience: The adult entertainment industry often remains stable during economic downturns;
  • Consistent demand: There’s a steady market demand for adult content;
    Potential profits: Can offer strong returns due to the industry’s large and consistent consumer base.
Cons

Cons

  • Ethical concerns: Many investors avoid the sector due to moral objections;
  • Regulatory risks: The industry faces potential legal changes that could impact profitability;
  • Social stigma: Investing in this sector might attract negative public perception, affecting investment opportunities.

Common mistakes to avoid when investing

Before you invest in adult entertainment and buy porn stocks, make sure not to repeat some common mistakes:

  • Lack of research: Numerous errors happen because of insufficient research. Avoid speculating without the necessary information;
  • Lack of strategy: Devise an investing goal before you enter the market for a greater chance of success;
  • Short-term thinking: Making decisions under stress and due to short-term factors can lead to mistakes. Always keep a level head when investing;
  • Staking everything on one asset: Nothing stops you from putting everything into a single porn stock. However, this bears exceptionally high risk and should be avoided;
  • Inexperienced use of leverage: Margin trading can provide huge returns quickly but represents gambling with money that isn’t yours. Losing can have a terrible price: avoid overusing leverage;
  • Falling prey to scams: Avoid shady deals and platforms. Retrace your steps if you start feeling uneasy.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy porn stocks

Can you invest in porn?

Yes, you can invest in porn by buying porn stocks in publicly-traded companies using an online brokerage like eToro

What is a sin stock?

A sin stock refers to a share of a company operating in industries considered unethical or immoral by some investors. These sectors typically include tobacco, alcohol, gambling, firearms, and adult entertainment.

Should you buy porn stocks?

The answer is never conclusive as it depends on factors such as market trends, stock performance, and your personal preferences and investment goals. However, sticking to our safety guidelines gives you higher success chances.

How to buy porn stocks?

You can buy porn stocks of publicly-listed companies on stock exchanges using third-party investment services like eToro.

Where can I buy porn stocks?

Publicly traded porn stocks are listed on major stock exchanges, just like regular stocks. You can freely invest in them using a regulated online brokerage.

Do sin stocks outperform the market?


Sin stocks often outperform the broader market due to their inherent resilience to economic downturns and consistent consumer demand for their products. Despite potential ethical concerns, these stocks can offer investors high profit margins and robust cash flow​.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

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