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How to Buy Red Bull Stock | IPO and Valuation [2024]

How to Buy Red Bull Stock [2024]
Bogdan Stojkov

Summary: For those wondering how to buy Red Bull stock, we must disappoint you. Red Bull is a private company and its shares aren’t available for the investing public. Nevertheless, you can still invest in the energy drinks industry by researching alternatives on the market. The most convenient way to do so is through our go-to broker, eToro.

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Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

About Red Bull

Red Bull homepage
Red Bull homepage. Source: redbull.com

Red Bull is a global powerhouse in the energy drink industry. Founded in 1987 by Dietrich Mateschitz and Chaleo Yoovidhya, the company is known for its iconic energy drink, which is popular among athletes, students, and professionals alike. Red Bull has expanded its product line to include variations like sugar-free and zero-calorie options, as well as sponsoring extreme sports events and teams.

Who owns Red Bull?

Unlike many publicly traded companies, Red Bull GmbH is a privately held limited liability company. This means that its shares are not available for public purchase on the stock market. Instead, 100% of Red Bull stock is owned by its founders—Mark Mateschitz and Chaleo Yoovidhya. As a result, individual investors cannot directly buy shares of Red Bull on the stock exchange.

How to buy Red Bull stock: Step-by-step

Although you can’t buy Red Bull stock, you can still invest in the same industry. If you’re interested in doing so, you can follow our step-by-step guide in the section below.

Step 1: Search for alternatives

Since Red Bull stock is not publicly available, investors looking to gain exposure to the energy drink industry may consider alternative investment options. One approach is to research other publicly traded companies operating in the same sector. Some potential alternatives include:

  • Monster Beverage Corporation (NASDAQ: MNST);
  • The Coca-Cola Company (NYSE: KO).

Step 2: Choose the broker

To invest in publicly traded companies, you’ll need to open an account with a brokerage firm. When choosing a broker, consider factors such as commission fees, account minimums, trading platform usability, and available research tools.

With this in mind, our chosen broker for buying energy drink stocks is eToro—a widely popular brokerage platform with over 30 million users and a wide range of useful investing features. Some of these include the following:

  • Commission-free stock trading;
  • Access to over 2,000 stocks from 17 different exchanges;
  • The option to purchase fractional shares;
  • Charting tools;
  • A user-friendly platform that simplifies the trading experience.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

Step 3: Fund your account

Once you’ve selected a broker, you’ll need to fund your brokerage account. This typically involves transferring funds from your bank account to your brokerage account electronically. Most brokers offer various funding options, including bank transfers, wire transfers, and mobile check deposits.

Be sure to check for any associated fees or minimum deposit requirements.

Step 4: Place your order

After funding your brokerage account, you can place an order to buy shares of the chosen energy drink company, such as Monster Beverage Corporation or The Coca-Cola Company. To do this, log in to your brokerage account, navigate to the trading platform, and enter the stock symbol of the company you wish to buy. Specify the number of shares and the type of order (e.g., market order or limit order) before submitting your trade.

Pros and cons of investing in Red Bull

Pros

Pros

  • Growth potential: The energy drink industry has experienced significant growth in recent years, driven by changing consumer preferences and lifestyles;
  • Diversification: Investing in the energy drink industry can provide diversification to your investment portfolio, especially if you already hold positions in other sectors;
  • Brand power: Companies like Red Bull, Monster Beverage Corporation, and Coca-Cola have strong brand recognition and loyal customer bases, which can contribute to long-term shareholder value.
Cons

Cons

  • Regulatory risks: The energy drink industry is subject to regulatory scrutiny regarding ingredients, labeling, and marketing practices, which could impact future sales and profitability;
  • Competition: The market for energy drinks is highly competitive, with numerous players vying for market share. Intense competition could potentially pressure profit margins and market positions;
  • Health concerns: Concerns about the health effects of energy drinks, including caffeine content and sugar levels, may lead to shifts in consumer preferences or regulatory action, affecting company revenues and profits.

Common mistakes when buying stocks

When investing in stocks, regardless of the industry, it’s key to avoid common mistakes that can undermine your investment success:

  • Lack of Research: Failing to thoroughly research a company and its industry before investing can lead to uninformed decisions and potential losses;
  • Emotional Investing: Allowing emotions such as fear and greed to influence investment decisions can result in impulsive actions that may not align with long-term investment goals;
  • Overlooking Risk: Ignoring or underestimating the risks associated with investing, including market volatility, company-specific risks, and macroeconomic factors, can lead to unexpected losses.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy Red Bull stock

What is Red Bull stock symbol?

Red Bull is a privately held company, and as such, it does not have a stock symbol. Its shares are not publicly traded on any stock exchange.

What is the company that owns Red Bull?

Red Bull is owned by its founders, Mark Mateschitz and Chaleo Yoovidhya. It’s a privately held limited liability company, meaning it is not publicly traded, and its ownership is not distributed among shareholders.

Does Red Bull have shareholders?

Since Red Bull is a privately held company, it doesn’t have shareholders in the traditional sense. Instead, 100% of Red Bull stock is owned by its founders, Mark Mateschitz and Chaleo Yoovidhya. As such, there are no publicly traded shares of Red Bull, and ownership is not available to individual investors on the stock market.

Does Red Bull have stock?

No, Red Bull is a privately held company, and its shares are not available for public purchase on the stock market.

Is investing in energy drinks considered a safe investment?

Like any investment, investing in energy drinks carries inherent risks. It’s essential to conduct thorough research and consider your risk tolerance before investing.

What is the minimum amount of money I need to start investing in the energy drink industry?

The minimum investment amount varies depending on the brokerage firm and the price per share of the chosen company. Some brokers may have account minimums, while others may not.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

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