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How to Buy Shares in Costa Coffee in the UK [2025] | Step-by-Step

How to Buy Shares in Costa Coffee in the UK [2025] | Step-by-Step
Bogdan Stojkov

Summary: Buying Costa Coffee shares isn’t currently possible, as it isn’t a public company. However, you can indirectly invest in Costa Coffee by purchasing The Coca-Cola Company shares (NYSE: KO) through our go-to online broker, eToro.

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Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

About Costa Coffee

Costa Coffee homepage. Source: costa.co.uk

Costa Coffee is a renowned coffeehouse chain that has gained global recognition for its exceptional coffee and comfortable ambiance. With origins tracing back to 1971, when it was founded in London, UK, it has become one of the largest and most beloved coffee brands in the world.

Back in 2019, The Coca-Cola Company (NYSE: KO) acquired Costa Coffee from Whitbread PLC in a $4.9 billion transaction in order to expand its presence in the coffee industry and diversify its beverage portfolio.

Costa Coffee IPO

Short for initial public offering, an IPO represents a process through which a privately held company offers its shares to the public for the first time. In turn, this allows investors to purchase ownership stakes in the company.

Yet, Costa Coffee hasn’t had an IPO to this day. It’s, in fact, a subsidiary of The Coca-Cola Company, and it isn’t a separate public entity. What this means is that you can indirectly invest in Costa Coffee through KO shares.

How to invest in Costa Coffee

Directly buying Costa Coffee shares isn’t possible. But, as mentioned earlier, this doesn’t mean that you can’t put money in it. Namely, Costa Coffee is a Coca-Cola’s subsidiary, so you can invest in it through its parent company and gain indirect exposure to the coffee market.

Even if Coca-Cola is one of the biggest brands and companies in the world, it’s key not to rush things and go all out when investing. It would be wise first to consider various factors that influence the company’s market performance. Therefore, we’ve come up with a simple guide on how to invest in Costa Coffee through KO shares.

How to invest in Costa Coffee by buying KO shares? Step-by-step process

Before taking you through the step-by-step process, we should point out that at some time in the future, Costa Coffee might become a public company. But as it currently isn’t, the best option to invest in it is through buying KO shares. Here’s how:

Step 1: Setting up a broker account

To invest in KO shares, you’ll first need a trading account on a brokerage platform. Luckily for all investors, there are many online brokers out there. You must choose one that suits your investment style (buy-and-hold strategy or active day-trading) and overall needs. As such, you should consider the following:

  • Reputation and reliability: Research the brokerage’s experience, regulatory compliance, and reputation by reading reviews and seeking recommendations from trusted sources;
  • Fees and commissions: Compare the fees and commissions charged by different brokers, including account maintenance fees and any additional charges for services like research or data;
  • Range of offerings: Ensure that the broker provides access to the stock exchanges where KO shares are listed. Additionally, consider whether the broker offers other investment products, such as mutual funds, ETFs, or options, that align with your investment interests;
  • Trading platform and tools: Evaluate the broker’s trading platform and associated tools, such as real-time quotes, charting tools, order types, and mobile accessibility. Also, make sure the platform meets your needs and is user-friendly;
  • Support: Look for brokers with responsive customer support channels, such as phone, email, or live chat. It’s key to have reliable support available in case you encounter any issues or have questions;
  • Security: You should also ensure that the broker prioritizes the security of your personal and financial information. Thus, check if they have licenses from relevant regulatory bodies, providing an additional assurance layer.

Where to buy KO shares?

We recommend eToro as our preferred online broker, catering to over 30 million investors worldwide. This is a fully regulated platform, authorized by the Financial Conduct Authority (FCA) and the Financial Industry Regulatory Authority (FINRA).

eToro allows you to invest in fractional shares, commission-free stock trading and has a user-friendly platform that simplifies the overall investment process.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

Step 2: Funding your newly-made account

After your account is approved, you will need to deposit funds into it. This can typically be done through bank transfers or other payment methods. So, follow the instructions provided by your brokerage of choice and fund your account.

Step 3: Placing the trade

Once you are ready to invest, log into your brokerage account, search for Coca-Cola using its stock symbol, KO, and specify the number of shares you wish to purchase. You can place a market order, which buys the shares at the current market price, or a limit order, which allows you to set a specific price at which you are willing to buy.

You can find out more about different order types in stock trading in our What is a Stop-Limit Order? Definition and Examples guide.

Step 4: Monitoring and managing the investment

Finally, don’t forget to keep track of your investment in Coca-Cola by monitoring the company’s performance, news, and any relevant market trends.

What to avoid when buying shares

When buying shares, there are several common mistakes and pitfalls that investors should avoid. Here are a few key things to keep in mind:

  • Avoid investing in shares without conducting thorough research on the company and its financial health;
  • Never make investment decisions based on short-term market fluctuations or emotional impulses;
  • It’s wise to avoid concentrating your investments in a single stock or sector and to, instead, diversify your portfolio with different assets;
  • Be cautious about investing based solely on tips, rumors, or speculative information;
  • Avoid being overly focused on short-term price fluctuations.

The bottom line

While Costa Coffee shares aren’t directly available due to its ownership by The Coca-Cola Company, investors can still gain exposure by purchasing Coca-Cola shares. The best way to do buy KO stock is through our chosen online broker, eToro.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy shares in Costa Coffee

What is Costa Coffee?

Costa Coffee is a global coffeehouse chain known for its high-quality coffee and cozy ambiance.

How to buy Costa Coffee shares?

As of now, Costa Coffee is not publicly traded, so it’s impossible to buy its shares directly. You can, instead, invest in The Coca-Cola Company (KO) shares, as Costa Coffee is its subsidiary.

What is Costa Coffee’s stock symbol?

Cost Coffee, being a subsidiary of The Coca-Cola Company, doesn’t have its own separate stock symbol as it’s not traded publicly. On the other hand, Coca-Cola’s is KO.

Can I invest in Costa Coffee through Coca-Cola shares?

Yes, Costa Coffee is owned by The Coca-Cola Company, so buying Coca-Cola shares (NYSE: KO) indirectly allows you to invest in Costa’s success as part of Coca-Cola’s broader business strategy.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
Securities trading offered by eToro USA Securities, Inc. (“the BD”), member of FINRA and SIPC. Cryptocurrency offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Finbold.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB and/or the BD

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