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How to Buy World of Warcraft Stock [2024]

how to buy World of Warcraft stock
Nemanja Curcic

Summary: World of Warcraft is an MMORPG released by Blizzard Entertainment and one of the most popular and highest-grossing video game franchises ever. Unfortunately, investors cannot buy World of Warcraft stock or invest directly in Activision Blizzard. However, you can invest in Microsoft, Activision Blizzard’s parent company, and gain exposure to the game franchise’s performance using an online brokerage like eToro.

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About World of Warcraft

The game allows engagement and interaction with a large open world through a custom avatar in either first- or third-person view. It enables players to explore a vast fictional universe, engage with various non-player characters (NPCs), unravel its lore, and compete with other human players.

How to Buy World of Warcraft stock: World of Warcraft logo.
World of Warcraft logo. Source: battle.net

With 117 million registered players, it is the most-played MMORPG ever, remaining popular with its fanbase for almost two decades. By 2017, World of Warcraft generated $9.23 billion for Blizzard, making it one of the highest-grossing game franchises ever. 

While breaking those records, World of Warcraft has secured a vast and reliable market and a cult following that eager investors can tap into and potentially profit from. 

How to buy World of Warcraft stock: step-by-step

World of Warcraft was developed and published by Blizzard Entertainment, which merged with Activision in 2008 to form Activision Blizzard. You cannot buy World of Warcraft stock or invest in Activision Blizzard directly. However, you can still invest in its parent company, Microsoft, and potentially profit from the franchise’s performance.

Step 1: Choose a broker

To buy World of Warcraft stock, you must gain entry into the stock market through an intermediary investing service. The most straightforward option is an online brokerage.

To securely buy World of Warcraft stock, we recommend you consider eToro:

  • Commission-free stock and ETF trading; 
  • 2,000+ stocks from 17 exchanges;
  • Fractional shares available;
  • User-friendly platform.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

Step 2: Open and fund your account

Once you opt for your preferred broker, follow up by creating and verifying your profile. The brokerage should send the proper instructions in an email within minutes.

When you conclude the verification process, you need to deposit some money into your account. You will require that sum to buy Microsoft stock. Some commonly available methods include a bank transfer, debit or credit card, and a transaction service like PayPal.

Step 3: Decide how much you want to invest in World of Warcraft stock

Before you buy any shares, it is crucial to come up with the proper sum to buy World of Warcraft stock. Going over your budget limit can cause severe financial issues. To secure a safe investment, make sure you do the following:

  • Paid off all high-interest debt, such as credit cards and personal loans;
  • Created an emergency fund that covers at least three months of daily life expenses.

Step 4: Place your order and buy World of Warcraft stock

The next step is to place an order and buy some shares in Microsoft. Do the following: 

  • Step 1: Log into your brokerage platform and find Microsoft’s ticker symbol MSFT;
  • Step 2: Type in the sum or the number of Microsoft shares you want to purchase;
  • Step 3: Select the order type (market order or limit order) and place it;
  • Step 4: Confirm the trade order.

Step 5: Monitor and manage your investment

Buying individual stocks requires investors to monitor and manage their portfolios regularly. You need to keep track of the gaming market trends and frequently update your World of Warcraft financial statistics and the general state of Activision Blizzard. 

Additional investing in the video game industry

If you are interested in further video game industry investments, you should consider reading our guides, such as:

MSFT stock price today

Pros and cons of buying World of Warcraft stock (or investing in Activision Blizzard)

Pros

Pros

  • Household name brand: World of Warcraft is one of the most popular and long-running MMORPGs ever. It is still on top of the charts for the number of active players and has a dedicated and loyal player base. The size of the game’s community can provide a steady source of income;
  • Diverse revenue streams: Investing in the World of Warcraft franchise gives access to multiple revenue streams, including subscriptions, expansion packs, in-game purchases, and merch. Multi-faceted monetization can provide stability and increase the potential for growth;
  • Competitive e-sports: With esports on the rise, World of Warcraft can leverage its player versus player (PvP) and player versus environment (PvE) aspects for competitive gaming, live events, and streaming.
Cons

Cons

  • Market saturation: The market for games like World of Warcraft is fiercely competitive, with many alternatives available to players. The franchise risks losing players to other successful MMORPGs if it drops the innovation pace;
  • Aging community: While World of Warcraft has gathered a devoted community over the years, its median age is rising as the game grows older, and the franchise may struggle to attract younger generations;
  • Intellectual property dependence: Relying on a single franchise for profit and revenue is always risky. In the potential case of World of Warcraft losing popularity, Activision Blizzard may experience decreased profitability. 

Common mistakes to avoid when investing in World of Warcraft stock

Make sure to avoid these common investing mistakes:

  • Lack of research: Research World of Warcraft in detail, along with Activision Blizzard, the global market, and the video gaming industry, before investing anything;
  • Lack of strategy: Set your goals before you spend any money;
  • Staking everything on one asset: Always diversify your portfolio;
  • Falling prey to scams: Avoid illegal platforms and suspicious deals.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

FAQs about how to buy World of Warcraft stock

Can I buy World of Warcraft stock?

No, you cannot buy World of Warcraft stock since it is a product of Blizzard Entertainment, now known as Activision Blizzard.

Can I invest in Activision Blizzard directly?

Unfortunately, you cannot invest in Activision Blizzard directly. However, you can still invest in its parent company, Microsoft, and receive indirect exposure to Activision Blizzard’s fiscal performance. Microsoft is a publicly traded company, so everyone can buy its stock using an online investing platform such as eToro

How do I sell my Microsoft stock?

Log into your investing platform, search for MSFT, declare how many shares you want to offload, and click the ‘sell’ button.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

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