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How to Buy Apex Legends Stock [2024]

How to Buy Apex Legends Stock [2023]
Diana Paluteder

Summary: Apex Legends is a hit battle royale game published by Electronic Arts. Those interested in buying Apex Legends stock can buy shares of Electronic Arts on brokerage platforms like eToro.

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

What is Apex Legends?

Apex Legends’ homepage. Source: Ea.com/en-gb/games/apex-legends

Electronic Arts acquired Respawn Entertainment in 2017, and through this acquisition, it holds the rights to Apex Legends. Therefore, investors who want to buy Apex Legends stock can do so by purchasing shares of Electronic Arts, which trades on the NASDAQ Exchange under the ticker symbol EA.

About Electronic Arts

Electronic Arts’ homepage. Source: Ea.com

Electronic Arts Inc. (NASDAQ: EA) is an American video game company that develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers. Beyond Apex Legends, Electronic Arts boasts a portfolio of popular franchises, including the Battlefield series, the Sims, FIFA, Madden NFL, and Star Wars video games. 

As mentioned earlier, EA trades on NASDAQ under EA and is included in the Nasdaq-100 and S&P 500 indices. 

How to buy Apex Legends stock? Step-by-step process

To invest in Apex Legends, you’ll need to buy shares of Electronic Arts. Here’s how to do it:

  • Select a trusted broker;
  • Open and fund your brokerage account;
  • Buy shares of Electronic Arts, which owns Apex Legends;
  • Stay updated on your investment’s progress.

Step 1: Choose a broker

To invest in Electronic Arts, the publisher of Apex Legends, register with a reputable online broker. We recommend eToro for its:

  • Commission-free stock and ETF trading;
  • Wide access to international stock exchanges;
  • Opportunity to purchase fractional shares;
  • Straightforward platform interface.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

For those passionate about gaming and looking to invest in the industry’s leading titles, consider the various investment opportunities presented by their respective publishing or holding companies. Below is a list of some popular games, along with the public companies that own them:

How to choose the best online broker?

When selecting an online broker, consider factors like:

  • Accessibility to Electronic Arts stock;
  • Security features;
  • Regulatory compliance;
  • Fee structure;
  • Ease of use;
  • Customer support quality;
  • Payment and withdrawal options;
  • Availability of trading tools;
  • Account minimums;
  • User testimonials;
  • Mobile trading app availability.

Step 2: Place your order to invest in Apex Legends

Once you’ve picked a broker and set up your account, proceed with the following steps to buy Apex Legends stock:

  • Deposit funds into your account;
  • Search for Electronic Arts using the ticker symbol EA;
  • Select the type of order: market order or limit order;
  • Determine the amount you wish to invest or the number of shares to purchase;
  • Review all information before confirming your order.

Step 3: Monitor your investment

Monitoring your investment in Electronic Arts involves staying updated on both the company’s performance and broader market trends: 

  • Regularly review EA’s quarterly earnings reports and annual statements for insights into financial health, revenue streams, and future prospects; 
  • Pay attention to news about game releases, reviews, and player engagement metrics, as these can significantly impact stock performance; 
  • Follow industry news and trends in gaming; 
  • Utilize financial services and apps that provide real-time stock tracking and alerts on price movements. 

Electronic Arts stock price today

Pros and cons of investing in Electronic Arts (Apex Legends)

Pros

Pros

  • Diverse portfolio: EA has a wide range of popular franchises such as FIFA, Madden NFL, The Sims, and Apex Legends, ensuring multiple streams of revenue; 
  • Strong brand recognition: EA is one of the most recognized names in gaming, with a long history and a strong fan base for many of its series;
  • Live services and recurring revenue: EA has successfully leveraged live services and recurring revenue models, such as in-game purchases and subscriptions, which can lead to a more stable and predictable income stream;
  • Esports and competitive gaming: EA is well-positioned in the growing esports sector with competitive gaming titles like FIFA and Madden NFL. 
Cons

Cons

  • Competition: There is fierce competition in the video game industry, not just from other large publishers but also from an increasing number of indie developers and new entrants;
  • Regulatory Risks: The legal landscape around loot boxes and in-game monetization is uncertain, with some governments considering regulations that could impact EA’s business model;
  • Technical Risks: Glitches, server issues, or problematic game launches can harm a game’s reputation and sales, as seen in past instances with EA titles;
  • Intellectual property reliance: For some of its biggest games, EA relies on licensing deals (like with FIFA or the NFL), which can be renegotiated, potentially on less favorable terms.

Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk. 

FAQs about how to buy Apex Legends stock

How can I buy Apex Legends stock?

To buy Apex Legends stock, invest in Electronic Arts (NASDAQ: EA), which publishes Apex Legends, through a brokerage platform like eToro. 

Is Apex Legends a public company?

No, Apex Legends is owned by Electronic Arts, a publicly traded company.

Can I invest in Apex Legends as a separate entity?

No, to invest in Apex Legends, you must buy shares of its publisher, Electronic Arts.

What is the ticker symbol for Electronic Arts?

Electronic Arts trades under the ticker symbol EA on NASDAQ.

Highly Rated Stock Trading & Investing Platform

  • Invest in 2,800+ stocks and other assets including 70+ cryptocurrencies and commodities.

  • 0% commission on buying stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

  • Copy top-performing traders in real time, automatically.

  • eToro USA is registered with FINRA for securities trading.

30+ million Users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. eToro USA LLC does not offer CFDs, only real Crypto assets available. Don’t invest unless you’re prepared to lose all the money you invest.

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